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Product Manager
3 meses atrás
Company Description
Holds direct responsibility for the development and effective implementation of a local market plan for the product(s) within country. Key member of the International (Europe) marketing team.
Product Manager provides input to International (Europe) marketing planning and leads the in-country Brand Team to ensure close alignment between International (Europe) brand strategy and local implementation within each country.
Development & Execution of local Tactical Marketing Plans (60%)
- Participate in the incountry Brand Team and ensures the team develops and executes local market plans in line with International (WE&C) marketing plans for Facial portfolio
- Contributes to the development of International (WE&C) marketing strategy with the International (WE&C) marketing team and acts as the coordinating and communications link between the International (Europe) Brand Team and the incountry Franchise Team for Facial
- Develops local market plan in line with International (Europe) marketing strategy strategy and agrees with Portugal operational lead & Assoc. Director MKT, also agreeing split of promotional budget between local programs within country to achieve local market objectives.
- Identifies clear roles and responsibilities for delivery of local marketing tactics and agrees with International MKT team and Portugal Operational lead & Assoc. Director MKT locally. Communicates the roles and responsibilities to relevant stakeholders including Sales Programme Coordinator, Sales Management, Agencies.
- Tracks implementation of activities in the local market plan working with agencies and country team to ensure timely and effective execution for Facial portfolio portfolio
- Reviews implementation of the local market plan and feeds back to International (Europe) Marketing team. Monitors local competitor activities (spending time in field to understand the local market) and ensures local organisation and International (WE&C) marketing are kept up to date.
- Trains country sales force in the execution of market programs and use of materials for Facial portfolio portfolio.
- Manage local KOL development plans, local Congresses and New Indication launches to ensure alignment with local Business Plan, International (WE&C) marketing strategy and Congress/AMI plans.
Management and Delivery of Promotional Materials (30%)
- Collaborate with local Sales Programs team to ensure International (Europe) promotional materials, Congress and HCP Training materials and Quarter promotional materials are managed through local regulatory approval process and are translated and delivered in line with International (Europe) marketing strategy and local market plan portfolio
- Reports on effectiveness of local materials and activities to agree local amendments with International (Europe) marketing team and Portugal Operational lead & Assoc. Director MKT portfolio
Sales and Budget Objectives (10%)
- Collaborates with local team to identify and implement all effective action necessary towards achievement of agreed sales targets for country for Facial portfolio portfolio.
- Anticipates competitor strategy, makes recommendations to Portugal Operational lead and develops counterplans portfolio
- Manages promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets portfolio
Qualifications
- University Degree or equivalent (preferably Life Sicences/Business/Marketing).
- 45 Years of Marketing experience needed.
- Experience of Pharmaceutical / Healthcare / Aesthetics industry.
- Sales and/or Sales Management experience preferred.
- Fluency in local language and in English (written and verbal).
- Project management skills.
- Good presentation skills.
- Good analytical skills.
- Leadership/strategic thinking.
