Global Marketing Activation And Orchestration Senior Coordinator
3 semanas atrás
Who We Are
BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return, we are committed to supporting you in discovering the most fulfilling career journey possible and unlocking your potential to advance the world. Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing, and IT. This diverse team of experts, operators, and specialists represent all levels from Partner to entry-level staff, operating across the globe in multiple countries. Global Services is, in short, the backbone of BCG.
What You'll Do
As Global Marketing Activation & Orchestration (A&O) Senior Coordinator, you will play a vital role within the team shaping BCG's global marketing and communications delivery around our Global Campaigns, the priority capabilities, and themes BCG stands for. In this role, you will support the activation of one of BCG's global flagship campaigns, together with the respective A&O team members. You will support the positioning strategy and the activation and will work with the marketing leadership of BCG's practice areas, regional marketing leadership, and BCG's Marketing & Comms Leadership Team (the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer) as well as BCG's think tank Bruce Henderson Institute. You will also support our campaign managers in the activation of BCG's global flagship topics. You assist in the positioning strategy and the respective global campaigns and work with BCG's think tank Bruce Henderson Institute as well as BCG's Practice Areas, regions, and local markets. Our campaign progress is regularly discussed with BCG's Marketing & Comms Leadership Team (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer). As part of this position, you will support the activation managers to define, execute, and adapt omni-channel positioning campaigns across BCG's global communication channels as well as local markets worldwide. You will identify the most relevant publications in BCG's existing editorial pipeline for broader activation. Assist in the close collaboration with colleagues from communication channels (e.g., public relations, social media, direct client communications, and also internal communications), Practice Areas, and local markets in an agile way of working. Work closely with the analytics team to integrate and measure the value and impact of the positioning campaign and its strategic partnerships. Assist in the development and delivery of marketing assets for individual channels, e.g., social media.
What You'll Bring
1-3 years work experience or academic background in integrated marketing, campaign management, or communications. You are a strong project manager with the ability to review, analyze, and build an understanding of data. Experience in a professional services firm e.g., management consulting is a plus. Ability to work with different markets, cultures, and travel as required. Advanced communication skills: oral, written, and active listening. Fluent written and spoken English skills.
Who You'll Work With
The Global Marketing Activation and Orchestration Senior Coordinator will directly report to a Global Marketing Activation and Orchestration Senior Manager. The Activation & Orchestration Team is part of the broader Communications Team and works closely with BCG's Marketing & Comms Leadership Team (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer). As part of this team, you will work with global and local team members across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Directors, and peers like other managers within BCG's marketing function).
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E-Verify Employer. Click here for more information on E-Verify.
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