Marketing Data Analyst
2 semanas atrás
Descrição da Função Estamos à procura de um Marketing Data Analyst para integrar uma equipa dinâmica no departamento de Commercial Execution. O profissional será responsável por analisar e interpretar dados comerciais para apoiar a implementação de estratégias de vendas e otimizar a execução das operações comerciais, com foco em resultados e eficiência.
Responsabilidades Compreensão Profunda da Base de Clientes: Analisar dados detalhados para entender o comportamento dos clientes e apoiar atividades de marketing mais eficazes.
Análise para Decisões Estratégicas: Fornecer insights valiosos através de análises para influenciar decisões comerciais e responder a questões estratégicas.
Desenvolvimento de Estratégias de Clientes: Trabalhar em conjunto com outras equipas de marketing para desenvolver estratégias que melhorem os pontos de contacto com os clientes, aumentando o retorno sobre o investimento (ROI).
Ferramentas Avançadas de Análise: Criar e implementar ferramentas que forneçam uma visão holística das interações com os clientes e analisem os principais fatores que impulsionam os resultados.
Gestão de Relatórios e KPIs: Desenvolver e gerir relatórios de KPIs, utilizando métricas para ajustar as estratégias futuras e melhorar o desempenho global.
Liderança em Projetos: Liderar ou apoiar projetos aplicando conhecimentos especializados em análise de dados e marketing.
Requisitos Experiência em Ferramentas de Análise de Dados: Proficiência em ferramentas como SAS, Alteryx, Databricks, SQL, Excel, Tableau ou Power BI para análise e visualização de dados.
Experiência com Linguagens de Consultas: Conhecimentos em SQL, Hive, R, Python, entre outras, serão um plus.
Habilidades Analíticas Avançadas: Capacidade de interpretar conjuntos de dados complexos, identificar padrões e gerar insights acionáveis.
Excelentes Habilidades de Reporte: Experiência na criação de relatórios claros e concisos para comunicar achados e recomendações de forma eficaz.
Comunicação Interpessoal: Habilidade para interagir de forma eficaz com equipes multifuncionais e diferentes níveis hierárquicos.
Fluência em Inglês: Conhecimento avançado de inglês é essencial para a colaboração internacional.
Se tens paixão por análise de dados e procuras maneiras de melhorar a eficácia do marketing com base em insights sólidos, queremos conhecer-te Envia a tua candidatura e faz a diferença.
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