Sales Analyst | Fmcg

Our client is a multinational FMCG player who wishes to hire a Sales Analyst.
Key Responsibilities: Sales Performance Analysis: Conduct an in-depth analysis of the Sales Force performance, focusing on KPIs such as distribution, visibility, frequency, and sales results. Provide insights and prioritize corrective actions to optimize performance.
Commercial Activity Proposals: Identify market gaps, risks, and opportunities, and propose commercial activities to capitalize on potential growth areas.
Incentive Planning: Develop and present cycle Incentive Proposals (IMPIs) to the Sales departments, leading the approval process at the Incentives Steering Committee.
Trade Investment Evaluation: Assess the effectiveness of trade investments across various channels, customers, and territories, providing recommendations to guide investment allocation and maximize ROI.
Customer Meetings & Presentations: Prepare and deliver impactful presentations for key customer meetings, offering insights to drive strategic discussions.
Segment Analysis: Conduct Trade Segment Analysis, segmenting points of sale (PoS) and classifying retail outlets. Propose allocations to sales territories and representatives, supported by coverage and frequency analysis.
Data-Driven Support: Ensure that Commercial Teams can access accurate and timely information through appropriate tools to facilitate their daily operations.
Ad-hoc Analysis: Provide proactive support to the business with ad-hoc reports, generating critical insights to identify new opportunities or mitigate risks.
Ideal Profile: Strong analytical skills with the ability to translate data into actionable insights.
Proficiency in Excel, PowerPoint, and other business intelligence tools.
Experience in the FMCG industry, with a good understanding of trade investment, sales performance metrics, and commercial activity planning.
Excellent communication skills, with the ability to present complex information clearly to stakeholders at all levels.
Self-motivated and proactive, with the ability to work in a fast-paced, dynamic environment.

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