Data-Driven Marketing Strategist
Há 2 dias
About FedEx
At FedEx, we're a global company with a diverse team of 530,000 employees. We're passionate about delivering exceptional customer experiences and connecting the world through reliable transportation services.
Role Overview
We're seeking a skilled Data-Driven Marketing Strategist to join our marketing team. As a key member, you'll analyze paid media performance, evaluate marketing channel effectiveness, and optimize return on marketing investment (ROMI).
Your Key Responsibilities
- Analyze Paid Media Performance: Monitor and analyze the performance of paid media campaigns across various channels, including search, display, social media, email, SEO, PPC, and social media.
- Evaluate Marketing Channel Effectiveness: Conduct in-depth analysis of different marketing channels to determine their contribution to overall marketing objectives and ROI.
- Optimize Return on Marketing Investment (ROMI): Develop and implement strategies to maximize ROMI by analyzing campaign performance, budget allocation, and channel effectiveness.
- Create and Maintain Reporting Dashboards: Design and manage dashboards that track key performance indicators (KPIs) for paid media and marketing channels.
- Collaborate with Marketing Teams: Work closely with digital marketing, content, and strategy teams to provide data-driven insights that guide campaign planning, execution, and optimization.
Requirements
- Expertise in Paid Media Analytics: Strong experience in analyzing paid media campaigns across multiple platforms, with a focus on performance metrics like CPC, CPA, CTR, and ROI.
- Proficiency in Marketing Analytics Tools: Advanced knowledge of analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau or Power BI.
- Strong Understanding of Marketing Channels: In-depth understanding of various marketing channels, including their metrics, benchmarks, and best practices for driving engagement and conversions.
- Advanced Data Analysis Skills: Proficiency in data analysis, including statistical methods, data modeling, and the ability to interpret complex data sets to generate actionable insights.
What We Offer
- Estimated Salary: $85,000 - $110,000 per year.
- Training and On-the-Job Learning Opportunities.
- Extensive Learning Resources to Further Develop Your Skills and Knowledge.
- Tuition Assistance Program.
- Employee Assistance Program for You and Your Family.
- Reduced-Rate Shipping.
- Great Career Opportunities with a Global Company.
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