Data-Driven Marketing Strategist

Há 2 dias


Porto, Porto, Portugal Phiture Tempo inteiro

About FedEx

At FedEx, we're a global company with a diverse team of 530,000 employees. We're passionate about delivering exceptional customer experiences and connecting the world through reliable transportation services.

Role Overview

We're seeking a skilled Data-Driven Marketing Strategist to join our marketing team. As a key member, you'll analyze paid media performance, evaluate marketing channel effectiveness, and optimize return on marketing investment (ROMI).

Your Key Responsibilities

  • Analyze Paid Media Performance: Monitor and analyze the performance of paid media campaigns across various channels, including search, display, social media, email, SEO, PPC, and social media.
  • Evaluate Marketing Channel Effectiveness: Conduct in-depth analysis of different marketing channels to determine their contribution to overall marketing objectives and ROI.
  • Optimize Return on Marketing Investment (ROMI): Develop and implement strategies to maximize ROMI by analyzing campaign performance, budget allocation, and channel effectiveness.
  • Create and Maintain Reporting Dashboards: Design and manage dashboards that track key performance indicators (KPIs) for paid media and marketing channels.
  • Collaborate with Marketing Teams: Work closely with digital marketing, content, and strategy teams to provide data-driven insights that guide campaign planning, execution, and optimization.

Requirements

  • Expertise in Paid Media Analytics: Strong experience in analyzing paid media campaigns across multiple platforms, with a focus on performance metrics like CPC, CPA, CTR, and ROI.
  • Proficiency in Marketing Analytics Tools: Advanced knowledge of analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau or Power BI.
  • Strong Understanding of Marketing Channels: In-depth understanding of various marketing channels, including their metrics, benchmarks, and best practices for driving engagement and conversions.
  • Advanced Data Analysis Skills: Proficiency in data analysis, including statistical methods, data modeling, and the ability to interpret complex data sets to generate actionable insights.

What We Offer

  • Estimated Salary: $85,000 - $110,000 per year.
  • Training and On-the-Job Learning Opportunities.
  • Extensive Learning Resources to Further Develop Your Skills and Knowledge.
  • Tuition Assistance Program.
  • Employee Assistance Program for You and Your Family.
  • Reduced-Rate Shipping.
  • Great Career Opportunities with a Global Company.

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