Crm Data Insights Specialist
3 semanas atrás
About Us
Hostelworld Group is a leading online booking platform for hostels worldwide, inspiring adventurous minds to explore the globe.
We have over 13 million reviews across 17,800 hostels in more than 179 countries, making us the top online hub for social travel. Our website operates in 19 languages and our mobile app in 13 languages.
Our team of 230 people is based across Dublin, London, Porto, Shanghai, and Sydney, with an office hub in Porto for those who prefer a hybrid model.
The Role
This CRM Analyst role sits within the Mobile Analytics Team, reporting to the Head of Growth Analytics. You will play a crucial part in enhancing customer relationships through data-driven insights.
You will be responsible for analysing customer behaviours, segmenting audiences, and optimising marketing efforts to improve customer engagement and retention.
This role requires someone passionate about leveraging data to drive business decisions and enhance the customer journey in the travel sector.
Key Responsibilities
- Develop and maintain segments for personalised marketing campaigns based on customer behaviour, demographic data, and booking patterns.
- Analyse CRM data to provide actionable insights on customer lifecycle, loyalty, and retention.
- Collaborate with the mobile team to design, test, and optimise campaigns across multiple channels.
- Monitor and report on the performance of CRM initiatives, providing regular updates to senior management on their impact on revenue and customer engagement.
- Manage the integration of new data sources into the CRM system to ensure a holistic view of the customer.
- Utilise advanced analytical techniques to predict customer behaviours and identify opportunities for growth and improvement.
Requirements
We are looking for a highly skilled CRM Analyst with:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 2+ years of experience in CRM analytics or a related field, preferably in the travel or tech industry.
- Strong analytical skills with experience in SQL, Excel, and CRM software (e.g., Salesforce, HubSpot).
- Experience with data visualisation tools such as Tableau or Power BI.
- Knowledge of statistical modeling and data mining techniques is a plus.
- Excellent communication and interpersonal skills, with the ability to translate complex data into actionable insights.
What We Offer
We offer a competitive salary of €60,000 - €80,000 per annum, depending on experience, plus benefits including:
- Enhanced annual leave plus 3 Wellbeing Days per year.
- Paid family leave (maternity, paternity, surrogacy & adoption).
- Agile working (plus a Working from Abroad Policy).
- Support for your ongoing growth & development.
- Inclusive people policies (sickness, menopause, compassionate and fertility leave).
- A chance to give back to your local community with 5 paid volunteering days.
About Our Culture
We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences.
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