Lead Content Strategist for Web3 Community

Há 19 horas


Lisboa, Lisboa, Portugal Sweatcoin Tempo inteiro

Sweatcoin is a pioneering crypto on-ramp, revolutionizing the fitness industry by transforming movement into real value. With 15 million active wallet holders across 170+ countries and 3 million monthly active users, we're leading the way in building the Movement Economy.

About the Role

We're seeking an experienced Lead Content Strategist to join our team and drive engaging content that inspires, educates, and converts. As a key member of our marketing department, you'll be responsible for crafting and executing a strategic content plan that captivates both crypto-natives and mainstream audiences, positioning the Sweat token as a revolutionary asset.

Responsibilities
  • Develop, publish, and monitor external content across social media, blogs, website, PR, and video to maximize engagement and conversion
  • Design and execute content strategies aimed at growing our token holder base, focusing on engaging the Web3 community, educating users, and driving use cases for Sweat tokens
  • Create tailored messaging for X, Reddit, YouTube, and Telegram to amplify our brand's impact and vision
  • Establish and uphold brand voice guidelines, empowering the team to communicate on-brand with confidence and clarity
  • Work hand-in-hand with product, marketing, BD, and community teams to keep messaging cohesive across all fronts
  • Oversee content initiatives end-to-end, ensuring timely, consistent, and high-quality delivery
  • Use analytics to sharpen content strategies, focusing on KPIs like token holder acquisition and engagement metrics across channels
Requirements

To succeed in this role, you'll need:

  • 5+ years of experience in crypto content creation, building stories that resonate with the crypto-native community
  • In-depth knowledge of Web3 trends, protocols, and best practices
  • Stress-resilience, fast learning, and adaptability in a fast-paced setting
  • Excellent communication and stakeholder management skills, with fluent or native English
  • Data-driven approach to refine and optimize content for maximum impact
  • Crypto enthusiasm, with a passion for educating and reaching into crypto communities
What We Offer

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, plus benefits and opportunities for growth and development in a dynamic and innovative company.



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