Content Strategist
2 semanas atrás
About the Role
The Content Expert will support the Zone Category eBusiness Lead(s) and Markets in driving the implementation and execution of the Holistic Content of the E-business Plan strategy. This expert will focus on operationalizing Holistic Content and the Nestlé Operating Models. The ideal candidate will be responsible for supporting the Zone eBusiness Category Lead(s) in developing/implementing the Content Operationalization strategy, assessing brands and market maturity, and building up Holistic Content understanding in the markets/brands.
Key Responsibilities
- Supports Zone eBusiness Category Lead(s) in developing/implementing the Content Operationalization strategy.
- Assesses brands and market maturity and builds up Holistic Content understanding in the markets/brands.
- Advocates the implementation and usage of the Nestlé Content Operating Models (Content Services & Content Studio) and Global Solutions.
- Coordinates the operationalization action plan with the Zone Category(s), SBUs, and Markets.
Requirements
- More than 5 years in digital marketing/eBusiness working with Global brands.
- Good knowledge of Digital Marketing and brand marketing.
- Good knowledge of social media and Influencer Marketing.
- Proficient English writing, reading, speaking.
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