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Product Marketing Manager

Há 1 mês

Porto, Porto, Portugal SWORD Health, Inc Tempo inteiro
Product Marketing Manager

Sword Health, Inc is a mission-driven company that is revolutionizing the way we approach pain management. As a Product Marketing Manager, you will play a critical role in bringing new products to market, driving adoption and deeper engagement amongst benefits leaders, health plans, partners, and members.

Key Responsibilities:
  • Conduct in-depth market research to uncover insights about business and consumer audiences, including how Sword can help members on their journey to live pain free.
  • Serve as the voice of the customer with internal teams.
  • Craft compelling and differentiated product positioning and messaging that helps business and consumer audiences understand the value of Sword's solutions.
  • Build and lead cross-functional go-to-market plans for product releases.
  • Collaborate with Product Management, Clinical, Design, Marketing, Communications, Sales, Enrollment, and other relevant teams to ensure effective execution of launch, adoption, and engagement plans.
  • Support our commercial teams with training, market insight, reporting, and tools that enable them to effectively sell our solutions.
  • Track performance of products, gather feedback from members, analyze behavior, and identify opportunities for product and marketing improvements.
  • Create internal- and external-facing sales and marketing collateral to support sales efforts and drive product adoption.
  • Craft external facing marketing campaigns and programs to drive awareness of Sword and our product innovations.
Requirements:
  • A desire to work for a mission-driven company that helps improve lives of our patients on a day-to-day basis.
  • 6+ years of relevant product marketing experience.
  • Proven success developing and launching insights-driven, go-to-market, and product adoption campaigns.
  • Strong background in making complex products easy to understand by diverse B2B and B2C (B2B2C) audiences.
  • Highly data-driven, with strong ability to use insights to frame recommendations.
  • Strategic thinker who also drives forward tactical execution.
  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment.
  • Excellent communication skills with the ability to adapt and work effectively with a team.
  • Attention to detail and strong follow-through.
What We're Looking For:
  • Outstanding interpersonal, creative, and strategic thinking skills with the ability to communicate within various levels of the organization.
  • Motivated by challenges.
  • Positive attitude with an eye for solutions and energy for rolling up your sleeves and doing whatever needs to be done. A problem solver who takes ownership and loves to learn.
  • Proven ability to re-prioritize and work quickly and efficiently.