Senior Marketing Executive
Há 1 mês
About the Role
Marmalade Game Studio is seeking a Senior Marketing Executive to lead innovative campaigns across our current and upcoming game lineup. As a key member of our marketing team, you will play a pivotal role in acquiring and re-engaging players, ensuring our games reach and captivate audiences across platforms.
Key Responsibilities
Develop and execute an 'always on' marketing pipeline that promotes in-game events, in-app purchases, and seasonal campaigns to drive player acquisition and engagement.
Collaborate with the development team to ensure marketing strategies align with game improvements and timely updates to app stores and platforms.
Manage Marmalade's website to feature the latest game news, updates, and promotions.
Monitor game performance metrics and player behaviors, using data-driven insights to refine marketing strategies for retention and acquisition.
Oversee app store performance (mobile, PC, and console), driving features and optimising conversion rates.
Work closely with our creative team to produce engaging promotional assets like descriptions, social ads, screenshots, and trailers.
Analyze the effectiveness of campaigns and share learnings to improve future strategies.
Identify target audiences through research and data analysis, and ensure campaigns reach the right players on the right channels.
Requirements
Proven experience in mobile and digital marketing within the entertainment or gaming sector.
A strong track record of developing mobile marketing campaigns that meet player acquisition and revenue goals.
Deep understanding of app ecosystems, with experience in A/B testing and campaign optimisation.
Familiarity with app store optimisation (ASO) is a plus.
Experience working across diverse marketing channels, including paid and organic social, email, push notifications, and retargeting.
What We Offer
Competitive Salary: Reflective of your location, experience, and expertise.
Flexible Working: Options to work from home, in a hybrid setting, or from one of our offices.
Regular Social Activities: Team parties and social events.
Company Perks: vary per location (including medical cover).
Generous Holiday Allowance: 22 days plus an additional 3-day holiday when offices close over Christmas and New Year, with an extra holiday for long service.
Professional Development: 48 hours per year dedicated to professional development time.
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