Global Digital Marketing Director

2 semanas atrás


Lisboa, Lisboa, Portugal Emma Tempo inteiro
Lead Strategic Growth as a Paid Search Team Lead

We are Emma – The Sleep Company, the world's largest Direct-to-Consumer sleep brand available in over 30 countries. Our goal is to disrupt and transform the industry by leveraging technology.

About the Role

We are seeking an experienced Paid Search Team Lead to drive strategic growth across 24+ international markets. As a key member of our team, you will be responsible for developing and executing comprehensive paid search campaigns while leading a talented team of specialists.

Key Responsibilities
  • Campaign Strategy: Develop tailored paid search strategies aligned with business objectives and local consumer behavior, ensuring maximum ROI and global reach.
  • Team Management: Foster a high-performing team culture through leadership, mentorship, and motivation, driving collaboration and innovation.
  • Campaign Execution: Oversee end-to-end execution of paid search campaigns across Google Ads and Bing Ads, including keyword research, ad copy development, and bidding strategies.
  • Budget Optimization: Effectively manage a substantial advertising investment, allocating resources to maximize return on investment across all markets.
  • Performance Analysis: Utilize advanced analytics tools to monitor campaign performance, generating insights for optimization and improvement.
  • Cross-Functional Collaboration: Work closely with regional marketing teams to ensure consistent strategies and messaging tailored to local market dynamics.
Requirements

To succeed in this role, you will need:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of experience in e-commerce paid search marketing, with a proven track record of managing large-scale campaigns across multiple countries.
  • Strong proficiency in PPC platforms, particularly Google Ads and Bing Ads, with experience in international targeting and localization.
  • Demonstrated experience managing significant budgets (tens of millions) and achieving measurable results.
  • Excellent analytical and data-driven decision-making skills, with proficiency in analytics tools (Google Analytics, SEMrush, etc.).
  • Exceptional leadership and team management abilities, with a focus on developing talent and fostering a high-performance culture.
What We Offer

Join our entrepreneurial culture where you'll have the opportunity to accelerate your career and grow together with us. You'll work on exciting projects, collaborate with diverse teams, and learn from experts in various fields. If you're willing to go all in, question, disrupt, innovate, and create from the ground up, we want to hear from you.



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