Marketing Data Insights Lead

Há 2 dias


Braga, Braga, Portugal Joyteractive Tempo inteiro

Job Description

We are seeking a skilled Senior Marketing Data Insights Lead to join our team at Joyteractive. As a key member of our analytics department, you will be responsible for developing and implementing accurate ROI forecasting systems for various marketing initiatives.

In this role, you will deliver timely, high-quality data and insights to support decision-making across User Acquisition, ASO, and Creative teams. You will also collaborate with teams to understand their needs and ensure access to relevant analytical resources.

Your tasks will include developing and maintaining dashboards based on requirements from the UA, ASO, and Creative teams, continuously updating and refining forecasting models with new data and performance results, conducting in-depth data analysis to identify key trends and insights, and preparing regular reports and analytical briefings for management and stakeholders.

You will also develop strategies to detect and prevent fraudulent activities in marketing campaigns, translate business requirements into technical specifications, and coordinate with the Data Engineering team for solution development.

To succeed in this role, you should have a minimum of 3 years of experience in analytics, with at least 1.5 years specifically in marketing analytics. You should possess advanced knowledge of SQL, Python or R, BI tools, and professional-level Excel or Google Sheets.

Familiarity with digital marketing tools like Adjust, AppsFlyer, experience with attribution, fraud detection, and SKAN (SKAdNetwork) framework is also required. You should have proven ability to build analytical systems, work with KPIs, perform factor analysis, and collaborate effectively with UA, product analytics, and BI teams.

We offer a competitive salary of $120,000 per year, as well as an attractive benefits package that includes:

  • 18 business days of compensated day-offs
  • 8 paid Personal Days a year, with an additional day added every year
  • Flexible Public Holidays policy
  • Individual budget for training and growth
  • 100% Sick Leave compensation
  • Payment for wear and tear on equipment while using a personal computer
  • Remote work opportunities

About Us

Joyteractive is a leading mobile gaming company that values innovation, creativity, and teamwork. We are committed to providing our employees with a dynamic and supportive work environment that fosters growth and development.


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