Marketing Automation Specialist
4 semanas atrás
About the Role
Are you passionate about creating personalized customer experiences? Do you enjoy developing innovative marketing strategies that drive business growth? We're looking for a skilled Marketing Automation Specialist to join our team at Goldenergy
As a Marketing Automation Specialist, you will be responsible for designing and implementing customer journeys that increase conversion rates, improve customer engagement, and enhance the overall customer experience. You will work closely with our IT providers to lead the implementation of our Marketing Automation software and define content for Email Marketing, SMS, App Notifications, and landing pages.
Key Responsibilities:
• Design and implement customer journeys for potential customers to increase conversion rates
• Develop and manage customer journeys for current customers (leads) to build brand awareness and promote actions
• Collaborate with IT providers to implement Marketing Automation software
• Define content for Email Marketing, SMS, App Notifications, and landing pages
• Build transactional customer journeys to improve customer experience and service
What You'll Bring:
• Degree in Marketing, Digital Marketing, Communication, or Psychology, or equivalent education
• Minimum of 2 years of experience with Marketing Automation platforms, CRM, Google Analytics, Power BI
• Knowledge of GDPR regulations
• Hands-on experience in copywriting
• Ability to create lifecycle campaigns and customer segmentation
What Awaits You?
• Health and life insurance
• Birthday day off
• Team building events
• 24-hour psychological support line
• Discounted gym memberships
Join a dynamic and enthusiastic team that values great work and great people
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