Digital Marketing Strategist

Há 1 mês

Lisboa, Lisboa, Portugal Group M Worldwide Inc. Tempo inteiro
About GroupM

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies, including Mindshare, Essence, Mediacom, and Wavemaker. Our primary purpose is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in agencies' business strategies, product and services development, trading, content creation, digital, finance, proprietary tool development, and other business-critical capabilities.

About the Role

GroupM is seeking a Digital Manager to oversee all aspects of digital services while maintaining a holistic view of the client's needs. The successful candidate will be responsible for ensuring the quality of service delivery, driving customer satisfaction, and generating new business opportunities. Key responsibilities include:

Client Management and Strategy Development
  • Maintain a holistic view of the client, monitoring their business and the quality of digital service delivery.
  • Develop digital strategies and conduct internal debriefs (solution design).
  • Manage priorities with clients and the Client Lead team.
  • Support the definition of SOW and key processes for each client.
  • Provide support to campaign managers when needed.
Service Delivery and Optimization
  • Ensure excellence in delivery, monitoring optimization efforts.
  • Liaise with other digital services and programmatic solutions teams.
  • Identify opportunities for case studies, tests, and other initiatives.
  • Plan and purchase non-programmatic media (National Publishers, Criteo, RTB, etc.).
Business Growth and Profitability
  • Identify and develop new opportunities for growth.
  • Focus on results and profitability of digital offerings (effort vs. outcome).
  • Generate new business for the company.

Requirements:

  • At least 3 years of experience in digital marketing (experience in an agency context, will be valuable).
  • Experience in managing small teams will be valuable.
  • Bachelor's degree or higher in Marketing, Advertising, Communication, Management, or related fields.
  • Certification in Google Ads, Meta Ads, TikTok Ads.
  • Excellent communication, presentation, and client management skills.
  • Strong problem-solving and decision-making abilities.
  • Solid organizational and project management skills.
  • Proficiency in Google Marketing Platform and other biddable platforms.
  • Proficiency in web analytics tools.
  • Proficiency in Excel and PowerPoint.

May need to travel occasionally (both nationally and internationally). Fluency in Portuguese is a plus.

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