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Marketing Content Specialist

Há 1 mês

Porto, Porto, Portugal Fedex Eu Tempo inteiro
Marketing Specialist - Go To Market and Content Specialist

We are seeking a talented Marketing Specialist to join our team at FedEx Eu. As a key member of our Marketing team, you will play a crucial role in developing and executing go-to-market strategies for our products and services.

Key Responsibilities:
  • Craft compelling content for multiple channels, including website, email, social media, product pages, and landing pages.
  • Collaborate with cross-functional teams to ensure content is aligned with European and local business goals and brand guidelines.
  • Tailor messaging for different target audiences and optimize content for SEO, engagement, and conversion.
  • Develop comprehensive GTM strategies for new product launches and campaigns across the FedEx service portfolio.
  • Coordinate the execution of campaigns and initiatives, ensuring timely delivery and cohesive messaging across all channels.
  • Manage the end-to-end execution of marketing projects, ensuring deliverables are met on time and within budget.
  • Monitor the performance of content and GTM initiatives, using data-driven insights to optimize future campaigns.
Requirements:
  • Ability to create engaging content (in English) for diverse audiences, with strong editing and adaptation skills across various formats.
  • Strong understanding of go-to-market strategies, product positioning, and brand messaging, with experience in multi-channel campaign execution.
  • Ability to leverage market research and customer insights to inform strategy, with proficiency in digital marketing best practices and metrics.
  • Exceptional organizational skills with the ability to manage multiple projects, balance priorities, and meet deadlines.
  • Proven ability to work effectively with cross-functional teams and communicate clearly across all levels of the organization.
  • Familiarity with CMS, marketing automation tools, analytics platforms, and digital marketing channels (SEO, SEM, email, social media).

We are looking for a creative and strategic thinker who can help us drive business growth through effective marketing strategies. If you have a passion for marketing and a talent for creating engaging content, we encourage you to apply for this exciting opportunity.