Product Marketing Strategist
1 semana atrás
H.B. Fuller is a leading global adhesives company, serving over 30 market segments across more than 140 countries.
Job Summary
We are seeking an experienced Product Marketing Strategist to join our team in Mindelo, Vila do Conde, Portugal. This role will be responsible for developing and executing strategic marketing plans to support the growth of our rigid packaging adhesives business.
Key Responsibilities
- Develop and implement market segmentation strategies to identify key customer needs and preferences.
- Collaborate with cross-functional teams to develop value propositions and product positioning strategies.
- Work closely with sales professionals to ensure they have the necessary tools and training to effectively communicate the value proposition of our products.
- Drive new product development projects from concept to commercialization, focusing on unmet customer needs.
- Analyze market trends, competitive activity, and customer behavior to inform business decisions.
Requirements
To succeed in this role, you will need:
- A Bachelor's degree in business, marketing, or a related field, or 6+ years of experience in a commercial or marketing role.
- Strong understanding of the markets we serve, including the packaging industry and adhesive technologies.
- Excellent communication, writing, and project management skills.
- Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.
- Ability to learn and use marketing tools, such as Canva and Camtasia.
Salary Range
The estimated salary for this position is between €60,000 - €80,000 per year, depending on experience.
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