Digital Conversion Strategist

About Block Labs

We are a leading force in the Web3 space, incubating, investing in, and accelerating top-tier fintech, crypto, and iGaming projects. Our mission is to shape the future of decentralized technology by partnering with visionary startups to raise funding, refine product-market fit, and grow their audiences.

Our diverse team drives innovation using deep industry expertise and an extensive network to empower the next wave of blockchain-driven companies. We're passionate about turning bold ideas into breakthrough success.

As a Digital Conversion Strategist, you will play a crucial role in improving conversion rates across all our digital platforms. You will be responsible for improving the percentage of website and app visitors who take a desired action, such as making a purchase, downloading a resource, or engaging with a product.

You will work closely with product managers, developers, UX designers, and data analysts to drive event tracking implementation, design and execute A/B tests, and identify best practices to improve user engagement and conversions.

About Your Responsibilities:

1. Conversion Optimisation Strategy: Develop and execute a comprehensive conversion optimisation strategy across all brands, ensuring key user touchpoints are optimized for maximum engagement and conversion rates.
2. Event Tracking & Implementation: Collaborate with product managers and developers to set up, refine, and optimize event tracking across our websites and apps, ensuring all necessary conversion and behavioural events are accurately tracked and reported.
3. A/B Testing & Experimentation: Design, launch, and analyse A/B and multivariate tests to identify opportunities for conversion improvement, regularly testing landing pages, funnels, and features to determine the best-performing variants.
4. Data Analysis & Reporting: Work with our internal data team to define what metrics and KPIs should be reported on, ensuring the accuracy of the data being captured, providing actionable insights and recommendations based on data analysis.
5. Collaborative Work: Partner closely with product, development, marketing, and design teams to align on goals, ensuring CRO efforts are fully integrated with broader product and marketing strategies.
6. Identify Best Practices: Stay on top of CRO and UX/UI best practices and industry trends, implementing new ideas and strategies that can further enhance the user journey across platforms.
7. Funnel Optimization: Analyse user flows, conversion funnels, and behaviour to pinpoint areas of friction, recommending strategies to reduce drop-off rates and increase conversion rates.
8. Documentation & Knowledge Sharing: Document all CRO experiments, processes, and learnings to ensure the team benefits from a library of insights and best practices, sharing key findings with stakeholders and disseminating CRO knowledge across teams.
9. Continuous Improvement: Maintain a mindset of continuous improvement, regularly reviewing performance metrics, user behaviour data, and the competitive landscape to refine strategies and achieve optimal results.

About You:

• Experience: 3+ years of experience in conversion rate optimization, data analytics, or a related field; ecommerce, fintech, or iGaming sectors experience is highly advantageous.
• Technical Skills: Strong proficiency in using CRO tools (e.g., Google Optimize, Optimizely, VWO) and web analytics platforms (e.g., Google Analytics, Amplitude, Hotjar, Clarity).
• Data-Driven Mindset: Ability to analyse large data sets, extract meaningful insights, and use data to inform decisions, experience working with data teams to develop dashboards and track key performance metrics.
• A/B Testing Expertise: Proven track record of designing and running successful A/B and multivariate tests with a strong understanding of statistical significance and test result interpretation.
• Collaboration & Communication: Excellent communication skills with the ability to work cross-functionally with product managers, developers, designers, and data analysts to execute CRO initiatives.
• eCommerce Experience: Strong experience in optimizing conversion rates for ecommerce platforms, focusing on enhancing user journeys, increasing transaction completion rates, and driving online sales.
• Multi-Brand Optimisation: Proven ability to manage and execute conversion strategies across multiple brands in different industries simultaneously, ensuring tailored approaches for each unique product and audience.
• User Experience Focus: Strong understanding of user experience principles and how they intersect with CRO, knowledge of user flow optimisation, UI best practices, and funnel performance.
• Problem-Solving Ability: Proactive problem solver with the ability to identify areas of improvement, develop solutions, and drive measurable impact on key metrics.
• Attention to Detail: Meticulous in tracking, analysing, and testing to ensure accuracy and effectiveness in CRO efforts.
• Adaptability: Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies based on new data and findings.
• Industry Adaptability: A strong willingness and capacity to quickly learn and immerse yourself in the specific industry dynamics; crypto, fintech, iGaming.

About Salary

We offer an estimated salary of £60,000 - £80,000 per annum, depending on experience, and a range of benefits including professional development opportunities, flexible working arrangements, and a dynamic work environment.