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Chief Marketing Officer

2 meses atrás

Lisboa, Lisboa, Portugal Ift Tempo inteiro

About the Role

Ift is a pioneering force in the Web3 ecosystem, committed to developing, adopting, and making accessible solutions to digital age problems. We're guided by our principles: liberty, censorship resistance, security, privacy, and inclusivity. Our mission is to build public goods that safeguard civil liberties in the digital age.

We're seeking a dynamic and experienced Head of Marketing to lead our marketing efforts and drive our brand to new heights in the Web3 space. As the CMO, you'll play a critical role in shaping, developing, and executing our marketing strategy to amplify our brand presence, engage our community, and drive user acquisition and retention.

Key Responsibilities

  • Provide leadership and mentorship to the marketing team.
  • Define and develop marketing strategies to support Ift's overall strategies and objectives.
  • Develop and implement multi-channel marketing campaigns to drive user acquisition and retention.
  • Utilize data-driven insights to optimize marketing strategies and achieve measurable results.
  • Collaborate with cross-functional teams across the organization, including stakeholder management with Leads of Ift's portfolio projects, the Head of Community, and the Director of our internal Brand Studio.
  • Collaborate with all projects that comprise Ift's portfolio to align marketing efforts with their business goals.
  • Undertake market research and analyze the results to better understand the market.
  • Build and maintain relationships with agencies, influencers, and industry partners.
  • Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and paid advertising.
  • Create and execute content strategies that resonate with our target audience and align with our mission.
  • Monitor, analyze, and report on key performance metrics, adjusting strategies as needed to achieve optimal results.
  • Stay up-to-date with industry trends and emerging technologies to ensure our marketing efforts remain cutting-edge and competitive.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 7+ years of marketing experience, with at least 3 years in a leadership role within the Web3, blockchain, or cryptocurrency industry.
  • Proven track record of developing and executing successful marketing campaigns that drive user acquisition and brand growth.
  • Strong understanding of Web3 technologies, blockchain, cryptocurrencies, and decentralized applications.
  • Deep understanding of how Web3 and open-source communities develop.
  • Servant leader, with the ability to inspire and motivate a diverse team.