Senior Marketing Strategist for B2B Growth
Há 4 dias
Transformify, a trusted workforce management and automation platform serving businesses across four continents, is seeking a seasoned marketing professional to drive growth through targeted advertising campaigns.
As a key member of our marketing team, you will leverage your expertise in Paid Search and Video Advertising to engage B2B audiences, including HR Directors, operations managers, and finance managers. Your primary objective will be to develop effective solutions that address their pain points and decision-making processes.
Key Responsibilities:
Optimize paid campaigns on platforms like LinkedIn, Bing, and YouTube
- Develop email outreach strategies for maximum impact
- Utilize ad networks such as Infolinks and Media.net for targeted advertising
- Conduct journalist outreach via HARO and Journolink to secure valuable backlinks
- Create insightful Google Analytics reports
- Design reporting dashboards and present weekly/monthly reports to the team
- Identify optimization opportunities for campaign delivery
- Implement automation solutions to enhance operational efficiency
Qualifications:
- Proven experience in Paid Search and Video advertising
- Strong data-driven approach with a focus on user engagement across the funnel
- Familiarity with B2B audience pain points and decision-making processes
- Proficiency in Google Analytics and reporting tools
- Ability to think strategically while executing tactically
- Experience with automation tools for campaign management
Preferred Skills:
- Certification in Bing, Google Ads or similar platforms
- Knowledge of SEO best practices for content optimization
- Excellent communication skills for journalist outreach
- Creative problem-solving abilities
You will have the opportunity to make impactful contributions while working in a collaborative environment that fosters development. The estimated salary range for this role is $85,000-$110,000 annually, depending on location and experience.
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