Strategic Marketing Director for Global Expansion
Há 2 dias
About Phiture
Phiture is a fast-growing, fully remote cybersecurity startup. Our continuous pentesting solution detects vulnerabilities with 99.5% accuracy and has an impactful vulnerability rate above 20%. This translates into a more robust security posture and productivity gains for security teams. We believe in working asynchronously, avoiding unnecessary meetings, and creating streamlined processes to maximize productivity.
Job Overview
We are seeking a highly motivated Strategic Marketing Director to lead our global expansion efforts. As a key member of our leadership team, you will be responsible for developing and executing marketing strategies to drive brand awareness and international trust.
Key Responsibilities:
- Lead Inbound Marketing Initiatives: Develop and execute inbound marketing strategies to expand brand recognition in global markets.
- Client Relationship Building: Establish and maintain strong relationships with clients to understand their needs, refining the Ideal Customer Profile (ICP) and communication strategies accordingly.
- Product Messaging: Collaborate closely with the Product team to craft messaging for feature launches and clearly communicate product value to customers.
- Event Coordination: Plan and coordinate participation in industry events, as well as organize invite-only events to boost engagement and visibility.
- Content and Marketing Optimization: Lead and optimize content marketing efforts to maximize impact in key target areas, focusing on high-quality, results-driven content.
Requirements:
- Proven Experience in B2B SaaS Growth and Marketing: Demonstrated success in driving growth and leading marketing efforts in the B2B SaaS sector.
- Cybersecurity Knowledge: Practical understanding of cybersecurity; technical product knowledge and strong communication skills are essential.
- Coding Skills (Optional): Hands-on coding experience (in any language) is a plus, enabling a deeper understanding of the technical aspects.
- Successful Marketing Strategies: Proven track record of creating and implementing impactful marketing strategies.
Salary: $120,000 - $150,000 per annum, depending on experience
About You:
We are looking for a highly motivated and strategic marketing professional to join our team. If you have a proven track record of driving growth and leading marketing efforts in the B2B SaaS sector, we want to hear from you
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