Digital Marketing Technology Strategist

Há 3 dias

Lisboa, Lisboa, Portugal Zendesk, Inc. Tempo inteiro

Company Overview
Zendesk, Inc. is a leading customer service software company that seeks to revolutionize the way businesses interact with their customers. Our mission is to make every interaction between a customer and a business a positive one.

Salary
We offer a competitive salary of $120,000 per year, along with a range of benefits to support your well-being and career growth.

About the Role
We are seeking an experienced Digital Marketing Technology Strategist to join our Marketing Technology team. As a key member of our team, you will play a vital role in developing and implementing a comprehensive marketing technology strategy that aligns with our digital and performance marketing objectives.

Key Responsibilities

  • Develop and implement a comprehensive marketing technology strategy that aligns with our digital and performance marketing objectives
  • Take the lead on key digital and performance marketing technology tools, ensuring they are integrated, optimized, and leveraged to their full potential across personalization, automation, and cross-channel campaigns
  • Create and maintain a strategic roadmap for performance marketing technology, identifying opportunities for growth and rationalization, while integrating new features to ensure our platforms evolve with market trends
  • Ensure SEO platforms are fully leveraged and provide insights that enhance paid media strategies, facilitating cross-channel performance analysis to optimize the balance between organic and paid strategies, improving ROI
  • Conduct regular audits of the marketing technology stack to find opportunities for improvement, cost savings, and system upgrades, ensuring scalability to meet growing campaign demands
  • Drive vendor management activities, including contract negotiations, renewals, and ongoing collaboration with platform owners critical to digital and performance marketing success (e.g., Adobe, Marketo, Salesforce)

Qualifications
To succeed in this role, you will need:

  • A Bachelor's degree or equivalent experience in Marketing, Information Technology, Business Administration, or a related field
  • Demonstrated ability in a tech-focused marketing role, with a consistent record of managing marketing technology platforms and tools
  • Visionary attitude with the ability to create and implement strategic roadmaps for marketing technology
  • Strong understanding of digital, performance, or growth marketing strategies and how technology supports these initiatives
  • Excellent analytical skills, with the ability to translate data into actionable insights
  • Proven ability to lead projects, meet deadlines, and work collaboratively in a team environment
  • Strong communication skills, with the ability to convey technical concepts to non-technical collaborators
  • Experience with data visualization and reporting tools
  • Knowledge of data privacy regulations and compliance requirements related to marketing technology

Benefits
As a Digital Marketing Technology Strategist at Zendesk, Inc., you can expect:

  • A competitive salary of $120,000 per year
  • A range of benefits to support your well-being and career growth, including a hybrid work arrangement that gives you flexibility to work remotely for part of the week

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