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Product Marketing Manager Cybersecurity Expert
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Acronis is a world leader in cyber protection, empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are seeking a Product Marketing Manager with cybersecurity expertise to join our team in creating a #CyberFit future and protecting the digital world.
About the RoleAs a Product Marketing Manager for Cybersecurity Solutions, you will lead our marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions. You will be a key player on our product marketing team, supporting solutions including anti-malware, endpoint detection and response (EDR), extended detection & response (XDR), managed detection and response (MDR), email, and cloud application security.
Responsibilities- Be a product expert within the marketing organization for the roadmap, features, functions, use cases, and target users, including the creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework.
- Be a GTM partner for Product Management counterparts, learning the product business case, including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features.
- Develop and execute a marketing plan for your product, working with marcom and cross-functionally to build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage, and communications channels.
- Help with the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset, ensuring that all standard assets throughout the funnel are kept up to date, with quality, and following best practices.
We are looking for someone who embodies all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up. The ideal candidate will have a strong background in product marketing, with experience in cybersecurity solutions and a proven track record of success in developing and executing marketing plans.
