Senior Marketing Director
Há 7 dias
Joom-Group is a leading e-commerce company with a presence in multiple markets worldwide. Our mission is to provide a seamless shopping experience for consumers and access to high-quality goods from around the globe.
Company Overview
We are a dynamic organization with offices in various countries, including Latvia, China, Hong Kong, the USA, Germany, Brazil, and Portugal. Our headquarters are located in Lisbon, Portugal.
Job Title: Senior Performance Marketing Manager
We are seeking an experienced Senior Performance Marketing Manager to lead our team in creating and implementing high-performing paid media campaigns across platforms like Google Ads and Facebook Ads. The ideal candidate will have extensive experience in PPC, especially on high-budget campaigns, and can drive optimization, testing, and scaling strategies.
Key Responsibilities
- Analyze traffic quality and user behavior, test hypotheses, and manage creative optimization
- Design, implement, and manage robust media plans, monitor channel effectiveness, and set budget allocation to drive campaign goals
- Utilize technical segmentation to target key audience groups effectively, optimizing bidding strategies to improve performance
- Manage and mentor our performance marketing team, guiding them toward data-driven decision-making and effective campaign management
Requirements
- 3-5 years of experience in performance marketing
- Proven experience in demand generation for B2C products
- Experience with additional platforms (Rakuten Ads, LinkedIn Ads, TikTok Ads, TheTradeDesk, etc.) will be a plus
- Proficiency with app analytics tools (Appsflyer/Adjust, Amplitude, GA4)
- Strong data analysis and decision-making skills
- Able to create, test, and implement strategies for growth and scaling budgets effectively
- Fluent in English
- Leadership experience in performance marketing teams
- Multilingual (Spanish, Portuguese, Hindi)
Benefits
- Salary: €70,000 - €90,000 per year (dependent on experience)
- Flexible working hours and 22 days of paid annual leave
- Extended health insurance for employees and their families, including dental care coverage
- 100% paid sick leaves
- Personal development opportunities (professional events, workshops, English classes, corporate library)
- Daily meal allowance
- Annual team retreats
Location
Lisbon, Portugal
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