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Marketing Data Analyst
4 meses atrás
This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.
At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity – it’s how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises – to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.
Purpose of Role
Data driven role, responsible for defining, testing, and measuring marketing team and campaign performance to drive measurable contributions to global order intake and revenue realization.
Integral in setting targets and goals, collaborating closely with Martech and BI teams to ensure reporting across stakeholders.
Additionally, this role requires proficiency in building dashboards to visualize and communicate data insights effectively.
Main Responsibilities:
Build and maintain key marketing performance dashboards using existing data visualization platforms such Power BI, utilizing your extensive hands-on experience with SQL and Python.
Drive the creation and maintenance of data pipelines, including APIs and connectors, to feed key marketing performance measurement dashboards.
Influence the development of high-complexity dashboards for marketing scorecards, performance metrics, and future modeling initiatives.
Contribute to the orchestration and visualization of various key performance metrics and indicators.
Monitor and ensure availability of marketing performance data and dashboard uptime.
Conduct regular audits to monitor dashboard usage and effectiveness.
Maintain comprehensive documentation for all development and changes.
Support strategic planning for marketing functions, measuring broad goals like brand awareness and customer segment attribution.
Investigate performance in marketing channels / platforms, finding the root cause of performance issues and providing recommendations on how to resolve and drive sales effectiveness
Map current and potential measurement methods, deploying tactical and strategic techniques for evaluation.
Provide actionable insights to internal stakeholders, influencing company-wide solutions for business data analysis.
Build strong relationships with regional Sales and cross-functional departments to align with organizational goals.
Promote a strong data culture throughout the organisation, providing users with self-service tools, training and support.
Expectations for All Employees:
Adhere to company policies, support a safety-first culture, strive for "Right First Time" decision and promote a lean approach
Demonstrate the company values, Be True, Aim High, and Own It and foster development of the One HBK company culture, encouraging values-based behaviours and promoting best practices
Professional Qualifications / Experience:
Relevant degree or equivalent experience in marketing.
Previous experience in technical B2B or similar environments is beneficial.
Proficiency in building dashboards using a BI tool to visualize and communicate data insights effectively is required.
Professional Qualifications / Experience:
Relevant degree or equivalent experience in marketing.
Previous experience in technical B2B or similar environments is beneficial.
Proficiency in building dashboards using a BI tool to visualize and communicate data insights effectively is required.
Key Competencies:
Strong skills in Microsoft Excel and PowerBI; SAP, SalesForce, and SQL experience preferred.
Experience building models using dbt or Dataform.
Proficient in using Python for exploratory data analysis and machine learning.
Experience using AutoML tools such as BigQuery ML.
Experience supporting and analysing large-scale A/B tests.
Analytical, organized, with excellent presentation and problem-solving abilities.
Ability to work creatively, meet deadlines, motivate teams, and propose solutions for stakeholders.
