Senior Advertising Monetisation Manager
3 meses atrás
What will you be doing at Miniclip?
Manage and implement ad monetization strategies across all ad networks and demand partners; Develop and implement comprehensive Ad Operations processes that lead to Ad ARPDAU and eCPM improvements in your games; Proactively collaborate with Product, Game Design and the User Acquisition teams to align monetization efforts with the broader studio goals in mind; Deeply analyze advertising monetization performance against key metrics to identify areas for improvement; Run A/B tests to optimize advertising monetization – make sure your games have a state-of-the-art monetization setup; Make suggestions to positively influence the product, create new ad placements, new user segmentation strategies, and optimize ad integrations to impact the LTV of users; Own the day-to-day relationship and communication with account managers of ad networks in order to drive performance for your games; Ensure your studios’ Ad Tech and Data needs are met. Closely collaborate with Ad Tech and Data teams: Ad SDK integrations, Data collection, APIs, dashboard building and any automation needs;
What are we looking for?
5 years of proven experience in ad monetization and revenue management within the gaming industry. Proactive and efficient in finding solutions to pressing problems; Strong analytical skills with the ability to interpret complex data and make data-driven decisions. Excellent communication and collaboration skills, capable of working with diverse teams. Knowledge of the mobile gaming competitive landscape and the latest ad technologies, best practices and platforms.-
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