Customer Marketing Manager

2 semanas atrás


Lisboa, Lisboa, Portugal Bacardi-Martini Tempo inteiro
Posted
09-May-2024
Job type
Full time
CountryLocation
Lisbon
Lead recruiter
Irene Castro
Function
Marketing
Reporting Line
Customer Marketing Channel Lead - Portugal
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent

YOUR OPPORTUNITY
Your Opportunity

A fantastic opportunity to join the Customer Marketing team in one of Europe's most exciting markets.

You will be responsible for the flawless implementation of the BTL Channel strategy in the Portugal Off Trade and C&C.

Working in partnership with the Customer Marketing Channel Lead, to implement solutions that deliver for the shopper, the retailer, and our brands.

You will have a passion for understanding shopper behaviour and using this to win on the path to purchase.

Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances shopper, customer, and brand objectives.

Being at ease making decisions, evaluating performance, and driving continuous improvement to stay two steps ahead of the competition.


Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role.

About You

You will be a natural team player, with the ability to lead from the front. Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel. With a passion to think and act with a shopper mindset, helping fuel a new era in our BTL
strategy within Europe. Seeing change and challenge as an opportunity.

RESPONSIBILITIES
With our consumer at the heart your key focus will be
Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
Put the shopper at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
With an external focus, being the Customer Marketing lead for a defined set of priority customer(s).

Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.

Contribute to the IAP cycle. Bringing a shopper, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.
Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend.
Ongoing management of A&P budgets, including phasing and invoice/PO processes.
JBP partner for priority customers. Owning the BTL activity proposal for the customer(s) and leading this discussion during the process
SKILLS & EXPERIENCE
The skills and experience needed to create your legacy

Skills:

Thrives on being a key contact for customers, whilst balancing internal and external priorities.
Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
A self-starter, with the ability to work under pressure and deal with ambiguity.

Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.

Advanced in prioritization and making bold choices.
Advanced presentation skills.
Fluent command in English and Portuguese. Essential.

Experience:

Minimum 3 years experience within Marketing or Commercial. Preferably within a PremiuM/FMCG background.
Experience of the Spirits and/or Beverage industry in the market is preferred.
Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
Proven track record in positive stakeholder management.
Experience of delivering shopper marketing activation or events is preferred.
Experience of working for BTL/Creative agency is beneficial but not essential.

LEADERSHIP AGILITY


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.


Belonging:
You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become

Self-Awareness:
You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

People Agility:
You bring a deep ability to unders
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