Marketing Cloud Specialist

1 semana atrás

Lisboa, Lisboa, Portugal VML Tempo inteiro

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.


Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

We deliver end-to-end solutions that result in revolutionary work.

Who we're looking for


We are looking for a Marketing Cloud Specialist to identify and articulate marketing requirements at the country level, collaborating with vendors for a major client in a non-governmental multilateral agency.


This specialist will coordinate country implementations, ensuring seamless collaboration between central services and countries, and provide support for markets, geographical squads, and central squads with Marketing Cloud expertise, best practices, and technical support.


As part of the VML Consulting Team, you will also engage in global and local projects in transformation, marketing and sales operating models, commerce, and loyalty.


What You'll Do

  • Analyze and document current marketing business processes in client country offices using an agile development process (through user stories).
  • Collaborate to develop the business view on story prioritization, sprint planning, and backlog grooming as part of the agile planning process.
  • Guide country offices in implementation readiness, including resource planning, technology, and project processes.
  • Negotiate key user stories into solutions, ensuring business interests are met within technical boundaries.
  • Manage ambiguity in story development, ensuring solutions reflect the client's future business state.
  • Understand and optimize the Marketing Cloud technological solution for supporter journeys, testing, segmentation, data flow, and governance.
  • Lead offices through initial implementation and golive stages, providing business and technical support (global travel may be required).
  • Provide feedback to the Marketing Manager on sprint progress, managing PFP input, and recommending changes to deliverables.
  • Support business decisions from a marketing perspective, considering cost and ROI, and advising Business and Product Owners.
  • Collaborate with Business Owners to provide readiness checklists and functionality prioritization for golive implementations.
  • Evaluate and propose requirements for new and existing reporting, analysis, and data models.

Who you are

  • You combine Marketing Cloud technical expertise and project management skills with a positive attitude.
  • You have a passion for problemsolving and a track record of delivering highquality work.
  • You are a natural collaborator who excels at managing teams and ensuring timely delivery.

What you'll need
Qualifying for this role means that you must have:

  • Minimum of 7 years of experience in business analysis, CRM implementations, process and system optimization, and fundraising (particularly in individual giving communication, retention, and supporter journeys).
  • Experience leading training sessions and live demos.
  • Demonstrated experience with Sales Cloud for crosscloud success and understanding Salesforce product integration (including Sales Cloud and Ad Studio).
  • Strong working knowledge of Google Analytics (certification is an asset).
  • Additional skills in design editing (HTML5/CSS and JavaScript), building loyalty programs, and datadriven campaign optimization are assets.
  • Fluency in English (additional languages are valued).

Other Skills:

  • Strong ability to build relationships with internal and external partners.
  • Capacity to manage multiple projects under time pressure with attention to detail.
  • Excellent communication skills to translate business requirements into technical language and vice versa.
  • Strong analytical skills and problemsolving mindset.
  • Passionate and energetic team member with a genuine interest in the international aid and development sector.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.

Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our web

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