Marketing Research Officer

2 semanas atrás

Lisboa, Lisboa, Portugal BNP Paribas Tempo inteiro
MARKETING RESEARCH OFFICER (UNCERTAIN FIXED TERM) (

JOB NUMBER:
2307CE15732)

About the job

  • The team is looking for a communicative, driven and rigorous Marketing research officer to help on the setup, field coordination, analysis and insights delivery of the Client Satisfaction Survey, not only according to the internal stakeholders' requirements, but also according to our clients expectations
  • As a Marketing research officer, you will be accountable for the development, oversight and effective execution and analysis of a customerfocused survey for a particular Client segment
  • In this position, you will lead, coordinate and liaise internally within the team and with highprofile internal clients (business lines managers, senior bankers) to ensure that all parts of the program are effectively developed to achieve our business goals in line with our overall banking strategy, brand, value proposition and desired client experience
  • The role will focus on all the control, management and analysis of the information needed to conduct the interviews and the questionnaires. The syndication and update of the questionnaire, improvement of the templates for data collection stage and results analysis required by each region including content edition and development, data analysis, internal and external communication, meetings setup and identification of best practices
  • Ultimately, you should be able to oversee all stages of the project development to ensure an internal high level of engagement with it, as well as a positive customer experience
  • You will report to the Head of client insight and Global Client Satisfaction Program Manager, and collaborate closely with the broader Marketing teams to leverage expertise and resources

Your Main Activities Are

  • Market research strategy
  • As a member of the team, you will be part of the group that defines the market research strategy and its derived results analysis plan
  • Design and develop new research project to support business strategy
  • Source, develop and deliver market research content
  • Explore existing data to design and implement new research projects to support the business
  • Design and implement questionnaires and data collection
  • Manage data collection
  • Analyse and build results reports
  • Collaboration with internal stakeholders
  • Collaborate with and support Client Insight team
  • Ensure coordination with other stakeholders supporting the development of specific marketing, communication or insights strategies related with research initiatives, including content collection, formatting and distribution or distribution channels and monitoring of social media sites

Profile and Skills to Success

  • Bachelor's Degree in Social Sciences, Marketing, Statistics, Mathematics or similar field
  • Between 3 to 5 years of experience in Marketing
  • Fluency in English (both oral and written)
  • Proficiency with Microsoft Office Tools
  • Proficiency with statistical softwares and programs (ex: Data Viz, Blending, Analytics, Power BI, Tableau, Customer Satisfaction monitoring tools, SPSS, SAS, Excel VBA)
  • Experience with Data Analysis and Customer Insights
  • Excellent communication skills
  • Problem solving mindset
  • Team player mentality
  • Exceptional attention to details

About the Team

  • The CIB Marketing and Communication Shared Service Center (SSC) is a strategic partner to BNP Paribas business lines worldwide. The area is focused on commercial and strategic developments, in order to strengthen & differentiate the BNPP brand externally, help enhance the relationships with existent clients and broaden the Group's customer base
  • The Client Insight team is responsible for designing and implementing several research programs to support both business and leadership team
LI-Hybrid

Why joining BNP Paribas?
-
Leading banking institution


BNP Paribas is a leader in the Eurozone, and a prominent international banking institution with strong roots in Europe's banking history.

It has a presence in 65 countries, with around Employees - including more than in Europe.
-
Our presence in Portugal
Since 1985, BNP Paribas was one of the first foreign banks to operate in the country.

Today, the Group has around 7.100 employees across several entities operating directly in the territory, offering a wide range of integrated financial solutions to support its clients and their businesses.

-
International reach


Thanks to its international presence and regular and close collaboration among its different entities, BNP Paribas has the resources to support all clients with financing, investment, savings and protection solutions that help make their projects a success.

BNP Paribas holds key positions in its three core operating divisions:

-
Retail Banking, a division that brings together all of the Group's retail activities and specialised business lines;
-
Investment & Protection Services that include specialised busin

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