Junior Brand Activation Manager

1 semana atrás


Lisboa, Lisboa, Portugal Kenvue Tempo inteiro

Junior Brand Activation Manager W

Description

Johnson & Johnson New Planned Consumer Health Company, based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer companies produce many of the world's most trusted brands, among them JOHNSON'S Baby, BAND-AID, NEUTROGENA, TYLENOL, MOTRIN, and LISTERINE. Each one of our consumer businesses embraces innovative science to create products that anticipate consumer needs and create experiences that help them live healthy, vibrant lives.


Working within the Brand Activation Team in Portugal and reporting to the Senior Brand Activation Manager of Essential Health, will contribute to the growth of our iconic brands, such as Listerine in the Mouthwash market and OGX and Maui in premium haircare business, through the knowledge of our consumer/shopper/ customer and market dynamics, participating actively on the development of innovative programs and go to market initiates that generate consumer & Shopper involvement and continues to build our love brands and lead to categories development.


Brands in scope:
Listerine and Premium Haircare (OGX & Maui)
)***
1.

Customer and Consumer understanding

- Getting insights (external & internal) according to existing tools and methodologies and transform it into actions that will generate the expected amazing growth for our brands with our customers.**2.
Business Plan Implementation** -Brand Activation Plans ensure the implementation: innovation management, drive consumers behavior, category development partnering with our customers, POS activation with perfect execution and customer engagement. Contributes to design of and executes brand plans, project and programs that deliver against ambitious short-term and long-term objectives.

3. Connect with cluster and regional teams - Be part of the Cluster and Local Squad's (high performing teams) leveraging the PT initiatives, proposing new ideas, sharing local insights, taking the regional and cluster benchmarks for the local market.

4.

Working closely with AGILE cross department teams that exist in the following processes
:

  • Direct to Consumer Activities
  • New Product Launch
  • Point Of Sales Activities
  • Forecast
  • Other processes and activities that require multifunction task forces
  • Special focus on working with: South European Cluster, Sales and Regulatory

5. Pricing strategy and Monitoring

6. Brand reviews and Sales meetings - Presenting on results and activities, priorities, engage with sales team to develop the strong plans for the brands.

7.Finance responsibilities - budget control, cost efficiency analysis, invoicing control. Monitors promotional activity marketing expenses and resources to ensure adherence to budget guidelines.

8.Health & Safety - Guarantee the full compliance with all health and safety internal guidelines, policies and procedures.

9. Conduct & Compliance - Follow all Conduct and Compliance rules as per Company guidelines and policies as well as local regulations.

Qualifications

PREFERRED:

College / university Degree in Pharmaceutical sciences or Business Administration, Economics.

  • 2 years of experience in shopper marketing or marketing roles in consumer healthcare or consumer goods industry.
Experience in OTC's

MS Office (Word, Excel, PowerPoint, Outlook, Teams)

VALUED:

Digital and Social media experience in developing and activating content & communication.

Knowledge of Multinational Company environment

REQUIRED:

Proficiency in Portuguese and English - Verbal and Written Communication

Primary Location Europe/Middle East/Africa-Portugal-Lisbon-Lisbon

Organization JNTL Consumer Health (Portugal) Limitada

Job Function Trade Relations

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