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Intro about Beta-i:
Beta-i is a collaborative innovation consultancy with global reach.
We're experts at managing corporate open innovation, pilot-oriented projects with highly-curated startups, and designing products and services alongside in-company teams.
Since its start in 2010, Beta-i has connected thousands of entrepreneurs, mentors, experts, investors, and knowledge institutions to solve things that matter.
About the Copywriter position:
We are looking for a creative Copywriter to join our Marketing team and help us craft compelling copy for effective communication.
We strive to captivate our audience and convey our brand message and the message of each project in an engaging manner.
As a Copywriter, your mission is to create persuasive content that boosts brand awareness, engagement, and conversion rates.You'll help shape the storytelling of exciting innovation projects developed with well known brands, connect with the target audience, and leave a lasting impression.
Join us to drive impactful marketing and inspire action through your words.What you will do:
As a Copywriter, you will be producing content for our innovation programs, our brand and institutional efforts and also internal projects.
Here's a list of this role's responsibilities:
- Work closely with the marketing team to understand the company's brand and messaging, and create copy that aligns with the brand
- Work closely with innovation project teams to create communication guidelines (naming, branding, editorial premises, tone of voice, etc.) and a fluent, coherent storytelling for each project
- Collaborate with other departments, such as product and sales, to create cohesive marketing materials
- Stay uptodate on industry trends and best practices in marketing copywriting
- Conduct market and customer research to understand the target audience and create relevant and engaging copy
- Edit and proofread marketing materials to ensure accuracy and consistency
- Bring new ideas and propose new solutions to the team related with the brand and projects goals
- Measure and report on the success of marketing materials and make adjustments as needed
- Contribute to the development and continuous improvement of the company's marketing copywriting process
- Extensive experience as a copywriter across multiple mediums, including Video Scripts, Social Posts, Blogs, Website Copy, Digital Ads, etc.
- Outstanding writing, editing, and proofreading skills, and incredible attention to detail;
- Proficiency with common word processing software;
- Solid understanding of SEO concepts;
- Capable of understanding the nuances of our customer segments/channels and adjust the content or story as needed to maximise relevancy and connection;
- Research skills, coupled with the ability to translate complex concepts into simple, relatable copy;
- Ability to work crossfunctionally with several other teams and departments to provide compelling messaging for our projects and clients and ensure timely delivery of creative assets;
- Collaborative spirit;
- Excellent timemanagement and organisational skills;
- Fluent in English.
Humaniacs | You put humans at the heart of all you do.
Ownershift | You own the shift you want to see.
Feedgize | You energise yourself through constant feedback.
Teampathy | Empathy makes you part of Beta-we.
Distinctify | You show the distinctive you
What we offer:
Beta-i fosters a work culture with great flexibility in terms of working hours and the ability to work remotely. We are a truly international and integrated team. We are currently working remotely and starting some in-person gatherings, as the pandemic allows. We want to foster an environment of a healthy work-life balance, so Fridays' afternoons are off.
Here's a closer look at what Beta-i is about so that our applicants know what they can expect:
_ The focus is collaborative innovation: _We are an innovation consultancy, and you're expected to work with different people, on different projects;
_ The scope of the projects is international: _Besides, we reach out to startups from all over the world and work with clients from several countries;
_ English is the official language, in a diverse team: _We've been having several nationalities building our team throughout the years and would like to keep it that way.
_ The working environment is light and safe: _We're proud to keep improving a safe space for the team to work in, so newcomers should bring the same mindset.
_ The work system is Hybrid:_ For now, we're on a hybrid work system. You are able to work remotely but also to come to the office, where we share a workspace and desks.
_ The schedule is flexible:
_ You're expected to join all team meetings b