Junior Strategy

1 semana atrás

Lisboa, Lisboa, Portugal Kinesso Tempo inteiro

General information:

Agency:
Matterkind

Job Function:
Addressable Strategy

Location:
Lisboa, Portugal

Job Ref#: 14950

Description & Requirements:

  • Position Summary
  • Procuramos Junior Strategy & Activation Executive para a nossa área de especialidade de addressable.
  • Key Responsibilities
  • Apoiar no desenvolvimento de estratégias, implementar, configurar e acompanhar o reporting e proporcionar serviços de consultoria, para clientes na especialidade de Addressable/Programmatic, em várias componentes do sue marketing mix, controlando diariamente as atividades em os deadlines e performance, e propondo estratégias e KPI's;
Utilizar diversos softwares para construção de campanhas Addressable em diversas plataformas da especialidade;
Sugerir, executar e verificar otimizações de parâmetros nas plataformas da especialidade;
Apoiar a elaboração de estratégias baseadas em Audiências/ Data, e aprender como usar abordagens de otimização e arquiteturas da data em campanhas;
Desenvolver reports com informações relevantes e necessárias sobre ecossistema programático / Addressable e performance das campanhas, monitorizando os resultados da campanha, numa lógica diária;
Apoiar no desenho e sugestão de novas soluções, performance updates, business reviews e técnicas de otimização;
Apoiar a coordenação do tagging e pixeling com a equipa Tech, sob qualquer perspetiva necessária para configurações;
Apoiar o Supervisor da área, e os Executives na construção e entrega de outputs variados.

  • Desired Skills & Experience
  • Formação superior ao nível da licenciatura, preferencialmente numa área de gestão, matemática ou semelhantes;
Serão valorizados conhecimentos de plataformas de compra programática/addressable e meios digitais;
Excelente capacidade de organização, de análise crítica e raciocínio numérico, de tolerância à pressão e de multitasking;
Proatividade e espírito de equipa;
Conhecimentos das ferramentas Office, em particular do Excel;
Fluência em inglês.

About Us:

  • A Mediabrands é a holding media do grupo Interpublic, que agrupa várias agências globais de media, bem como todo um conjunto de agências/áreas de especialidade (incluindo, em Portugal, agências como a Initiative, a UM e a Reprise). Em Portugal somos já mais de 160 pessoas. Somos especialistas em marketing, publicidade, media e tecnologia.

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