Manager - Creative Copywriter (M/F/d)

1 semana atrás

Porto, Porto, Portugal Adidas Tempo inteiro

  • General Purpose
  • As a Copywriter Digital Creative you are accountable for specific digital copywriting concepts and solutions. You are a storyteller in an online environment, knowing your channels and touchpoints. Additionally, you will be developing creative projects from concept to completion following the global brand direction, style guides and tone of voice policies for adidas. You work with the creative team including other copywriters, designers and producers as well as major stakeholders, to deliver industry leading digital concepts and solutions.Key Responsibilities
  • Scope: Accountable for specific digital copywriting solutionsDigital Creative Solutions
  • Deliver copy content for specific digital campaigns, projects, services and toolkits for BUs, Markets and Digital dept.
  • Develop progressive and creative digital concepts from ideation to final execution.
  • Write appealing copy that attracts, inspires and engages our consumers throughout their journey and helps them to achieve their goal and ambitions through sports.
  • Review copy and concepts and contribute to creative direction
  • Creative Standards
  • Follow and Develop copy (and translations) guidelines and drive implementation through templates and toolkits, enabling global consistency and raising the quality of execution.
  • Conduct creative reviews and create brand consistency across all copy deliverables within your scope of responsibility.
  • Drive continuous improvements and develop assigned projects to elevate copy deliverables.
  • Keep up to date with trends in digital technologies and copywriting, and share your findings with the creative team.
  • Contribute to the digital creative community by sharing and incorporating best practices.
  • Creative Consultation & Collaboration
  • Consult stakeholders on digital copywriting by providing examples of innovative solutions for new digital creative concepts.
  • Present your concepts and copy to stakeholders and support your work with a clear rational and recommendations.
Challenge stakeholders and business owners to ensure optimized solutions for our consumer, business and brand.
"If required" Responsibilities

  • People Management
  • Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital Dept.
objectives.

  • Key Relationships:
  • Digital Design Community (UX, UI, Digital Design)
  • Local Market Teams
  • Global BU Teams
  • Digital Dept.
(Content planning, Content Strategy, Digital Activation, Content Publishing)

  • Brand organizations
  • Digital Analytics Teams
  • External translations agencies
  • Requirements
  • Education & Experience
  • Degree with focus on Creative Writing, Marketing & Communications, Media and related areas
-5+ years of experience as a Copywriter within a global creative agency or environment

  • Experience working with brands developing creative solutions on a global level
  • Knowledge of digital industry and ability to predict future trends
  • Experience developing successful concepts and working in collaborative multi functional teams
  • Experience in leading a team is a plus
  • Soft-Skills
  • Excellent communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Creative writer with consumer behavioral knowledge
  • Consistency in tone of voice while maintaining a creative approach
  • Creative and energetic team player who has a passion for digital creative & copywriting
  • Good relationship and people management skills
  • Hard-Skills
  • Solid knowledge of Microsoft Office Suite or other Copywriting software solutions
  • Experience in SEO copywriting
  • Perfect English written skills, both in grammar and in style
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***

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