SEO Specialist

1 semana atrás


Lisboa, Lisboa, Portugal dentsu Tempo inteiro
Company Description

We are
dentsu.

We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.

We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity.

We are the network designed for what's next.

We operate in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.


Our global agencies and people are the elite in their field, part of a team designed to mobilise according to your unique needs, for truly integrated solutions: Carat, Dentsu Creative, dentsu X, iProspect and
Merkle.


Job Description:

  • Identification and selection of keywords, analysis of search volumes and evaluation of website organic visibility rankings + competition;
  • Definition of SEO strategy: identification of objectives and design of strategic approach
  • Metadata creation and optimization: construction of URL structure, page title and meta description design;
  • Production and optimization of SEO friendly content/articles for implementation on website pages and/or Youtube videos;
  • Creation and implementation of Outreach / Link Building strategies;
  • Creation of visibility reports to evaluate the evolution of organic rankings and definition of optimization strategies;
  • Responsible for challenging projects for different global brands, with specific communication goals and needs;
  • Opportunity to work in a multifaceted team with proven experience in the different branches of digital marketing.

Qualifications:

  • Minimum of 1/2 years with experience in Search Engine Optimization activities (content creation and optimization, primarily for websites).
  • Discipline, ability to organize and meet deadlines, proactivity and creativity.
  • Understanding and focus on business strategy and client communication strategy and clear understanding of the definition and monitoring of KPIs.
  • Strategic vision in diagnosing various market sectors and ability to identify opportunities and barriers to accelerate client's business growth in the short, medium and long term ("allfunnel" vision).
  • Operational experience in using SEO related tools (e.g. Google Keyword Planner, SEM Rush, Google Analytics, Google Search Console, OnCrawl, Deepcrawl, Screaming Frog, Google Looker, etc)
  • Excellent fluency in English (oral and written). Knowledge of additional languages such as Spanish will also be valued.
  • Bachelor's degree in Marketing, Management and Journalism preferred.
  • Presentations: ability to build narratives based on specific data, oriented towards problem solving (good speaking skills)
  • Client Management: manage relationships with different teams and stakeholders (national and international) and define priorities;
Additional Information

Benefits and perks:

  • Health insurance (also included for the household);
  • Mental health support;
  • 22 vacation days + 3 wellness days per year;
  • Among other benefits.

Inclusion & Diversity

  • We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community's race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly._

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