Player Growth Lead

2 semanas atrás


Lisboa, Lisboa, Portugal Miniclip Sa Tempo inteiro
As a , you will spearhead initiatives to enhance user engagement, retention, and drive business growth.

Your responsibilities include:

Strategic Planning:
Identify, design, and execute plans targeting user engagement, retention, and long-term loyalty

Community Engagement:
Develop and implement community engagement plans and social media initiatives to enhance player satisfaction and contribute to user growth

CRM Activities:
Oversee CRM activities, including email marketing and push notifications, to boost user retention and engagement

Attracting Users:
Explore new channels for attracting users and increasing traffic such as coordinating with influencer management efforts for global content and campaigns

Player Experience Enhancement:
Launch initiatives to elevate player experience through community activities and in-game initiatives

Feedback Management:
Monitor and address community feedback and concerns, collaborating with internal teams to provide effective solutions for user retention

Brand Strengthening:
Contribute to strengthening the 8 Ball Pool brand through strategic planning and execution of brand-building activities

Collaboration:
Liaise with the product team to optimize the user interface and gameplay experience, focusing on player engagement and retention

Stakeholder Relationships:
Build and sustain relationships with external stakeholders, including user-generated content creators, influencer management organizations, and commercial partners to drive user acquisition
Cross-functional

Collaboration:
Engage with internal teams such as player experience, product, development, live operations, and data analytics to identify and prioritize opportunities for user growth

Agency Management:

Partner with and manage external agencies to deliver content across social media channels, aimed at user acquisition and retention.


What will set you up for success:
Bachelor's degree in marketing, business, or a related field.

Minimum of 3 years of experience in growth marketing, specifically in community management, influencer marketing, user acquisition, or business development.

Proven history of driving user acquisition and retention on a global scale. Expertise in managing communications and online communities across key social media platforms. Familiarity with UGC creators, influencer marketing agencies, and relevant external partnerships. Experience in a high-velocity, data-centric environment focused on growth.

About Miniclip Miniclip is a global leader in digital games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone.

It distributes highly engaging games to a global audience of over 400 million monthly and 70 million daily active users across mobile, social, and online platforms.

Operating in 10 countries, Miniclip develops and launches games in multiple categories across its 17 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents.

It has a unique understanding of the digital games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

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