Digital Marketing Manager

Descrição do cargo Overview and purpose of the role The Digital Marketing Manager (Content Focus) is responsible for defining, owning, and driving Solplanet's global content marketing strategy and ensuring its effective execution across all regions. This role steers the company's owned communication channels, particularly social media, newsletters, homepage page content, etc. while supporting local teams with strategic guidance, frameworks, and high-quality content.

The objective of this role is to strengthen Solplanet's brand positioning, increase brand awareness worldwide, and create meaningful engagement with key target audiences, ultimately supporting lead generation, customer loyalty, and the company's overall growth ambitions. This position belongs to Central Solplanet Marketing team and thus has a global scope and coordinating function. This role reports to the Solplanet Marketing Director.

Key responsibilities

Content Strategy: Lead the global content strategy across digital channels (Social Media, Newsletter, Blog) and ensure effective execution within local markets.

Newsletter Strategy: Develop and implement an engaging, data-driven newsletter strategy, including content creation, coordination, and management to increase subscriber engagement.

SEO Strategy: Own the SEO content strategy and ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic.

Campaign Coordination: Collaborate with the performance marketing team to coordinate online and offline advertising campaigns, ensuring content aligns with broader marketing objectives.

Cross-Departmental Alignment: Work closely with headquarters to ensure alignment of content with global campaigns and roadmaps.

Local Market Support: Act as the go-to resource for local marketers, providing guidance and support for content marketing initiatives tailored to their specific markets.

Content Calendar Management: Oversee and maintain a comprehensive content calendar to ensure a consistent and timely delivery of content across all channels.

Agencies and Vendors: Steering of external agencies and freelancers involved in the successful implementation of the content marketing strategy.

Asset creation: Steering and optimizing internal processes for asset creation as well as internally creating assets if required.

Performance Tracking and Optimization: Track content performance and identify areas for optimization, driving a continuous improvement and learning process.

Community and MQL Management: Manage community engagement and Marketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team.

Budget Alignment: Coordinate the alignment and request of monthly and quarterly budgets within the context of the yearly budget framework.

Cross-Country Learning and Best Practices: Organize and manage cross-country learning sessions, sharing best practices and insights across regional teams.

Key stakeholders HQs Marketing Team: Ensure alignment of content across all global initiatives based on global corporate brand strategy.

Solplanet Central Marketing Team: Alignment for cohesion between content marketing, performance marketing and PR activities.

Local Marketeers: Provide support and guidance for localized content strategies.

Cross-country Project Leaders: Collaborate to ensure alignment of all marketing activities.

Local and HQ HR team: Joint work on Employer Branding Strategy.

Required qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.

3‐7 years of professional experience in digital marketing with strong content marketing expertise.

In‐depth knowledge of common social media platforms (e.G., Facebook, Instagram, Linked In, You Tube, Tik Tok) and their functionalities, including organic strategies, paid campaign options, and performance analytics.

Proven experience managing paid social media campaigns, including budget allocation, optimization, and performance tracking.

Proficiency with CRM systems such as Hub Spot for lead management, campaign execution, and performance reporting.

Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.

Excellent written and verbal communication skills, with the ability to create compelling content tailored to various channels.

Experience collaborating with cross‐functional teams in a global or regional environment.

Fluency in English and at least one additional European language (mother‐tongue level).

Knowledge of Chinese is very welcome.

Interest in the solar energy industry; ideal B2 B experience. Prior work experience in a PV‐related industry is not required but is an advantage.

Competencies