Senior Marketing Manager

About Grubtech

Grubtech is transforming how F&B operators run their businesses in the age of delivery-centric dining, cloud kitchens, and virtual brands. Our platform powers the full end-to-end restaurant tech stack: from demand generation and aggregator integrations to kitchen operations and last-mile delivery. With a mission to delight our customers, empower our teams, and deliver growth for our partners, we are scaling fast across global markets. Our Mission & Vision

Mission: To delight our F&B partners with transformative technology, their customers with best-in-class service, our employees with a passion project worth working for, and our investors with growth and profitability. Vision: To be the most comprehensive and hyper-connected F&B platform worldwide. Role Overview

We are looking for a Senior Marketing Manager to lead Grubtech's marketing function globally
- with a particular focus on building our European presence across Iberia and beyond. Based in Portugal (preferred) or Spain, you will own the full marketing operation: brand, content, demand generation, website, collateral, events, and partnership marketing across all regions.

You will manage a lean, established team
- a Marketing Manager (Cairo, covering the Middle East), a Social Media Manager, and a Graphic Designer
- and be responsible for elevating Grubtech's brand authority, generating qualified pipeline, and establishing us as the definitive platform in the markets we operate in. This is a hands‐on leadership role. You will set the strategy and execute alongside your team, not from the sidelines. We are looking for someone with a strong B2B SaaS marketing background
- this is not a B2C role.

The ideal candidate understands long sales cycles, multi-stakeholder buying committees, and how to build trust with enterprise operators. They also embrace AI as a creative and operational multiplier, using GenAI tools to accelerate content, campaigns, and decision‐making. You will report directly to the CEO and operate with a high degree of autonomy. This role requires entrepreneurial spirit, comfort with ambiguity, and the ability to punch above your weight across multiple geographies.

Key Responsibilities

Brand Authority & Thought Leadership

Build Grubtech's brand authority through customer case studies, product reviews, testimonials, G2/Capterra profiles, and success stories that resonate with B2B buyers. Own and evolve Grubtech's brand guidelines, ensuring consistency across all customer-facing touchpoints globally. Position Grubtech and its leadership as thought leaders in restaurant technology through content, speaking engagements, and industry visibility. Craft compelling narratives tailored to European, GCC, and emerging market buyer personas.

Own the Grubtech website end-to-end: messaging, landing pages, SEO, conversion optimization, and ongoing content updates. Develop and maintain sales collateral — one-pagers, pitch decks, battle cards, product sheets — that enable the commercial team to close. Create and manage all marketing copy across channels: email campaigns, ad copy, scripts, blog posts, and case studies. Leverage GenAI tools (e.g., ChatGPT, Claude, Gemini, MidJourney) to accelerate content production while maintaining quality and brand voice. Demand Generation & Performance Marketing

Design and optimize inbound and outbound campaigns across digital platforms (Google Ads, LinkedIn, Meta, etc.). Define and refine ICPs and buyer personas for each region, aligning campaigns to their pain points and buying journeys. Own pipeline contribution targets and work closely with Sales to ensure marketing-sourced leads convert. Employ AI tools for rapid A/B testing, creative iteration, and performance optimization. European Market Development

Build Grubtech's marketing presence in Iberia (Portugal, Spain) and position us for expansion across wider Europe. Develop locally relevant campaigns, content, and events that resonate with European F&B operators. Bring European market professionalism and standards to Grubtech's global marketing output. Events & Partnerships

Plan and execute events — from major F&B and SaaS conferences to intimate customer workshops and partner roundtables. Collaborate with ecosystem partners (aggregators, POS providers, delivery platforms) on joint campaigns and co‐marketing. Manage event logistics, content recaps, and post‐event pipeline follow‐ups. Social Media & Community

Oversee organic and paid social strategies across LinkedIn, Twitter/X, Instagram, and region‐specific platforms. Use data‐driven insights to optimize posting schedules, engagement, and audience growth. Team Management

Manage and mentor the marketing team: Marketing Manager (Middle East), Social Media Manager, and Graphic Designer. Coordinate with external agencies and freelancers as needed, ensuring quality and brand consistency. Qualifica