Chief Marketing Officer

About the Company International product‑driven technology company operating at the intersection of financial infrastructure, digital assets, and large-scale distributed systems . The company develops and operates high‑load platforms with a global user base and a geographically distributed team. The business focuses on building scalable, long‑term products with strong unit economics and measurable growth across multiple international markets. Responsibilities Marketing Strategy & Leadership Develop and execute a global marketing strategy across all business units. Lead brand, performance, creative, content, community, and regional marketing teams. Build long‑term positioning in fintech, Bitcoin, and Web3 markets. Align marketing with product, business development, and executive leadership. User Acquisition & Growth Oversee paid performance channels across global markets. Build predictable, scalable acquisition funnels with clear CAC, ROAS, and LTV metrics. Lead growth experiments, funnel optimization, and conversion improvements. Manage high‑budget marketing investments across multiple regions. Brand, Communications & Creative Own brand identity, messaging, and tone of voice across all customer touchpoints. Lead global campaigns, sponsorships, collaborations, and ambassador/KOL programs. Oversee PR, media relations, and market positioning. Ensure brand consistency across regions, channels, and platforms. Product Marketing & Market Expansion Connect product value with market needs through segmentation, GTM strategies, and localization. Define and communicate product positioning and use cases for global audiences. Support launches in new regions with localized marketing plans. Partnerships & Ecosystem Marketing Build high‑impact partnerships with exchanges, payment providers, Web3 ecosystems, and fintech players. Collaborate with B2B, BD, and ecosystem teams on integrations and co‑marketing. Develop cross‑channel partner activation strategies. Data, Analytics & Reporting Build a data‑driven marketing culture with clear KPIs, dashboards, and forecasting. Oversee attribution, incrementality, campaign impact modeling, and marketing financial planning. Present performance insights to executive leadership and the board. Team Leadership & Operations Lead, mentor, and scale a global, multi‑disciplinary marketing organization. Establish operational processes, performance cycles, and cross‑functional alignment. Manage marketing budgets, resources, and external partners. Requirements 8+ years of experience in marketing leadership roles within fintech, digital finance, crypto, or high‑growth tech . Proven success in scaling global marketing across multiple regions. Experience managing multi‑million‑dollar annual marketing budgets. Strong expertise in both brand and performance marketing . Experience with international expansion. Deep understanding of lifecycle marketing, GTM strategy, and funnel optimization. Strong analytical mindset with confidence in data, forecasting, and financial modeling. Excellent communication and cross‑cultural leadership skills. Fluent English (C1+). Experience in crypto/Web3 ecosystems is a strong plus, but not mandatory. We Offer Competitive compensation (discussed individually). Remote work and flexible schedule. Learning support — courses, English classes, conferences (up to 100% reimbursement). Long‑term incentive programs. International team retreats. Recognition programs and performance‑based rewards. Flexible days off: local holidays, sick days, and extended vacation. Results‑driven culture focused on impact, not burnout. #J-18808-Ljbffr