Senior B2B Marketing Manager

👉 42DM is a global full-service B2B marketing agency for tech businesses. We empower tech companies at every stage of growth with holistic B2B marketing strategies, agile dedicated teams, and advanced MarTech and GenAI expertise.

⭐ Since 2016, we've delivered 250+ successful projects, helping B2B tech companies generate measurable pipeline and revenue impact across global markets.

We are looking for a Senior B2B Marketing Manager who will own and coordinate full-funnel marketing programs for B2B tech clients. Programs may include inbound and content-led growth, paid acquisition, ABM engagement, lifecycle nurture, and omnichannel campaign execution.

This role combines client ownership, cross-channel performance analysis, alignment of positioning and messaging, and delivery coordination. Our clients (cybersecurity, AI, SaaS, automation, enterprise software) operate in competitive markets where consistent pipeline growth and brand clarity are critical. You will manage multi-channel programs that generate qualified conversations, support SQL creation, and drive revenue growth.

This is a client-facing, strategy-and-execution role combining program management, performance analysis, hypothesis-driven optimization, and cross-functional coordination. You will be hands-on in planning, reporting, and messaging strategy, and will lead specialists for execution across channels depending on client scope.

Key Responsibilities:

Marketing Strategy, Positioning & Planning

• Develop and manage multi-channel marketing programs aligned with client revenue and pipeline goals.
• Own positioning and messaging work: define or refine value propositions, ICP-specific messaging frameworks, and competitive differentiation narratives.
• Translate positioning into channel-level briefs ensuring consistent message across paid, organic, email, ABM, and social.
• Audit CRM and funnel data to validate ICP segments, identify conversion bottlenecks, and align program priorities with pipeline reality.
• Build structured program roadmaps across inbound, paid, ABM, lifecycle, and content channels.
• Define and test offers by segment (webinars, assessments, demos, reports) and map them to the funnel stage.

Program Build, Activation & Coordination

• Translate strategy into a program brief: ICP, offer, messaging, channels, funnel steps, assets, SLAs, and measurement plan.
• Coordinate end-to-end conversion paths: landing pages, forms, email nurture flows, retargeting, and sales handoff.
• Manage execution across omnichannel programs, including: Paid media (LinkedIn, Google, Meta), SEO and content-led inbound, Email marketing and lifecycle flows, ABM and account engagement, Landing page and funnel CRO initiatives.
• Own timelines, deliverable quality, resource allocation, and dependency management across the delivery team.
• Ensure messaging consistency across all channels, aligning with value propositions, buyer intent, and segment context.
• Maintain an experiment backlog with hypotheses, priority, expected impact, and learnings.

Performance Analysis & Hypothesis Development

• Build and own a cross-channel performance view: analyze traffic, lead, MQL, SQL, and pipeline data across all active channels.
• Develop data-driven hypotheses on what is working, what is underperforming, and where growth opportunities exist across SEO, paid, email, ABM, and emerging channels.
• Track and actively work to grow traffic and conversions from AI-driven sources (ChatGPT, Perplexity, Google AI Overviews, and similar); treat AI visibility as a measurable channel with its own KPIs.
• Identify funnel bottlenecks and propose specific optimization initiatives across targeting, offer, messaging, conversion, and follow-up.
• Own UTM governance and channel taxonomy; ensure tracking consistency across all programs.
• Own dashboard development and reporting cadence (weekly performance readouts and monthly pipeline reviews).
• Ensure a practical attribution approach per client maturity, document limitations, and maintain consistent measurement.

Client Communication & Ownership

• Act as the primary client contact for marketing programs.
• Present program plans, performance updates, insights, and optimization strategies in a structured, business-focused way.
• Translate data into clear recommendations aligned with client KPIs and commercial goals.
• Manage expectations while proactively identifying growth opportunities and risks.

Project & Cross-Functional Coordination

• Manage timelines and ensure deliverables meet scope, quality standards, and deadlines.
• Allocate