Team Leader CRM

1 semana atrás

Lisboa, Lisboa, Portugal Usercentrics Tempo inteiro
Location

Lisbon, Munich, Prague

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

As the Team Leader for CRM & Lifecycle, you will be responsible for leading and shaping our email marketing and lifecycle automation strategy to drive engagement, retention, and conversion. You will leverage your CRM expertise to optimize customer journeys, improve marketing automation, and ensure data-driven decision-making. In this role, you will collaborate closely with cross-functional teams, manage a working student, and take ownership of key lifecycle marketing initiatives to support the company's growth objectives.

Your Tasks
  • Lead the CRM & Lifecycle function, setting the vision and strategy for email marketing, customer engagement, and retention initiatives.
  • Develop and execute CRM & lifecycle strategies to enhance customer engagement and retention.
  • Define and track key performance indicators (KPIs) for CRM and lifecycle campaigns, ensuring continuous optimization through A/B testing and data-driven insights.
  • Manage the email marketing strategy, including campaign execution, automation, segmentation, and personalization.
  • Optimize and scale marketing automation programs, ensuring seamless customer journeys across various touchpoints.
  • Continuously improve campaign performance by implementing A/B testing, analyzing KPIs, and refining strategies based on data insights.
  • Stay ahead of industry trends, best practices, and emerging technologies in CRM, lifecycle marketing, and email automation.
  • Ensure compliance with GDPR and other data privacy regulations for all CRM and email marketing activities.
  • Collaborate with marketing, brand, and sales teams to align CRM strategies with broader business objectives.
  • Manage and mentor a working student, providing guidance and overseeing operational tasks related to CRM and lifecycle marketing.
  • Develop and maintain reporting dashboards to track campaign performance and provide actionable insights for optimization.
You Bring
  • Experience: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in CRM, lifecycle marketing, email marketing, or marketing automation, with a proven track record of driving customer engagement and retention.
  • Hands-on experience with CRM platforms and email marketing tools.
  • Marketing Automation Tool Admin with advanced proficiency in Pardot (Account Engagement), including hands-on experience in automation rules, lead scoring, segmentation, Engagement Studio, and overall platform management.
  • Proficient in Salesforce CRM, including campaign tracking, reporting, lead lifecycle management, and CRM-Marketing Automation alignment.
  • Strong analytical skills with experience in data-driven marketing and A/B testing methodologies (e.g. Power BI).
  • Previous experience managing email templates, automation flows, and customer segmentation.
  • Preferably experience with Enrichment tools like Similarweb, DropContact, Clay.
  • Knowledge of GDPR and email compliance regulations.
  • Experience with API integration between Pardot/Salesforce and external tools such as Zoom, Zapier is a plus.
  • Previous experience managing/mentoring team members is a plus.
  • Analytical mindset – ability to interpret data, measure performance, and drive continuous improvement.
  • Collaboration & communication: the ability to work cross-functionally and present insights to stakeholders.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?
  • Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded individuals who build our success story together.
  • Company culture is important to us - we strive to continuously develop a positive, vibrant, and inspiring environment that enables everyone to thrive both personally and professionally.
  • Get involved We have plenty of initiatives and love to see people from all departments enthusiastically participating and shaping our future together in different cross-department projects.
  • Your work-life balance is important to us too - we offer flexible working hours, hybrid working, and the possibility of workcations (in accordance with our company policy).
  • We always remember to have fun along the way, both in our day-to-day work and at our regular team events on-site in our offices in Munich, Copenhagen, Odense, Lisbon, and Prague or online.
  • You are our company's most valuable asset, which is why we're happy to offer awesome benefits like our personal development budget, job-related language courses, and a lot more (depending on your location) to focus on your well-being.
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