Lifecycle Marketing Lead

Há 7 dias

Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

We are looking to add a Lifecycle Marketing Lead to join our marketing team and support the daily operations and long-term marketing strategy for Acuity Scheduling. Acuity Scheduling, a Squarespace company, allows users to schedule appointments online, taking away the administrative burden of their business and giving customers a seamless booking experience.
Our flexible scheduling software supports businesses of all types and sizes, from solopreneurs to enterprises in beauty, fitness, wellness, business services, education, and more. As the Lifecycle Marketing Lead, you will lead the development of lifecycle marketing strategy for Acuity, using various channels to guide customers through every stage of their journey – from initial awareness to long-term retention. You will collaborate with the Acuity marketing team and key partners across CRM, product marketing, product, creative and analytics. This role is critical in helping set up Acuity customers for success. It's also a net new role, so there is opportunity to come in and shape this function and build the program from the ground up.
You will report to the Head of Marketing for Acuity and have the option of working remote (within the U.S.) or on-site (hybrid) at our NYC headquarters.

RESPONSIBILITIES
  • Own lifecycle growth strategies and develop an engine for communications that engages and retains customers throughout their journey
  • In collaboration with the CRM team, create, test, and maintain high quality email campaigns
  • Become an expert on our customers through user research and product analytics insights
  • Analyze customer data to create targeted segments, ensuring personalized and relevant messaging
  • Collaborate on the execution of multi-channel marketing campaigns, including email, in-app notifications, social media and partner channels to enhance customer engagement
  • Collaborate with Product and Marketing leads to define, manage and execute comprehensive lifecycle marketing strategies for new and existing product initiatives and features.
  • Collaborate with cross-sell team to identify opportunities for Acuity acquisition and upsell
  • Work closely with cross-functional teams, including product, design, growth, CRM, content and marketing.
  • Monitor and assess the effectiveness of lifecycle marketing initiatives, utilizing metrics to inform strategy adjustments and optimize results.
QUALIFICATIONS
  • 5+ years in lifecycle marketing or CRM in a data-driven setting, specifically focused on reaching a B2B audience.
  • Experience enhancing customer engagement, conversion and retention through lifecycle marketing tactics.
  • The ability to interpret data, draw insights, and make data-informed decisions
  • Strong writing and visual design skills to create compelling content that conveys Acuity's brand voice.
  • Familiarity with marketing automation platforms like Sendgrid or Iterable.
  • Experience partnering with product and engineering teams.
  • Experience communicating and influencing across an organization
  • Excellent project management and organizational skills
  • Collaborative and receptive to feedback, bringing a positive energy to the team
Benefits & Perks
  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Global Employee Assistance Program
  • Retirement benefits with employer match
  • Flexible paid time off
  • 20 weeks for parental leave and up to 12 weeks to care for an ill family member
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop
  • Hack week twice per year
Cash Compensation Range: $105,500 – $170,200 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to receive an incentive award as part of their total compensation.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#J-18808-Ljbffr

  • Lifecycle Growth Strategist

    Há 7 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    Become an Expert in Lifecycle MarketingWe're seeking an experienced Lifecycle Marketing Lead to join our marketing team at Squarespace. As a key member of our team, you'll be responsible for developing lifecycle growth strategies that drive customer engagement and retention. Your expertise will be invaluable in creating targeted communications, analyzing...

  • Retention Marketing Specialist

    Há 7 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    Drive Customer Engagement and RetentionSquarespace is seeking an experienced Lifecycle Marketing Lead to join our marketing team. In this role, you'll be responsible for developing lifecycle growth strategies that drive customer engagement and retention. Your expertise will be invaluable in creating targeted communications, analyzing customer segments, and...

  • Marketing Automation Technology Director

    Há 5 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    Key ResponsibilitiesLead the technical vision and direction for Marketing Automation Technology, collaborating with stakeholders across Design, Product, and Engineering.Develop and manage project plans, resource allocation, and timelines to ensure successful product delivery.Mentor and guide engineers in their professional growth, fostering a culture of...

  • Strategic Enterprise Marketing Lead

    Há 6 dias

    Aveiro, Aveiro, Portugal Canonical Tempo inteiro

    About CanonicalCanonical is a leading provider of secure open source solutions to millions of users and enterprises. We're committed to delivering innovative products that meet the needs of our customers.About the RoleWe're seeking a Senior Marketing Manager to join our team. The ideal candidate will have experience in marketing enterprise IT products and a...

  • Cross-Functional Marketing Lead

    Há 7 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    Job OverviewThe Cross-Functional Marketing Lead will play a critical role in driving growth and adoption of our products in non-US regions. This individual will work closely with regional marketing managers and global product teams to develop and execute cross-functional product launch strategies for international markets.ResponsibilitiesIdentify key GTM...

  • Global Marketing Strategy Lead

    Há 6 dias

    Aveiro, Aveiro, Portugal Canonical Tempo inteiro

    Job Description:At Canonical, we're looking for a talented Senior Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing global go-to-market plans for our security and compliance portfolio.About the Role:Develop and execute comprehensive marketing strategies to drive awareness...

  • Engineering Team Lead

    Há 5 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    About the RoleWe're looking for an experienced Engineering Team Lead to join our Dublin office and oversee the development of Automated Marketing Tools. As a key member of our engineering team, you'll work closely with cross-functional teams to drive product innovation and growth.

  • E-learning Marketing Lead

    Há 13 horas

    Aveiro, Aveiro, Portugal Promising Talent Agency Tempo parcial

    About You:You will need to have a minimum of 5 years in digital marketing with hands-on expertise in at least two of the following: SEO, email marketing, copywriting, PPC, or social media, along with strong knowledge across all areas. Experience in the B2B or e-learning industry is essential. You will also need to have strong proficiency in analytics tools...

  • Customer Journey Advocate

    Há 7 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    Transform Customer ExperiencesSquarespace is a leading platform empowering entrepreneurs to build and grow their businesses online. We're seeking an experienced Lifecycle Marketing Lead to join our marketing team, focusing on developing lifecycle growth strategies that engage and retain customers throughout their journey.The ideal candidate will possess a...

  • Marketing Operations Lead

    Há 5 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    About the RoleAs a Manager at Boundlessfellows, you will be responsible for leading our Marketing Channel Analytics and Operations team. You will power our growth strategy and investments through innovative analytical, process and technology solutions.Key ResponsibilitiesLeading a team of skilled data and operations analysts to achieve business results and...

  • Partner Marketing Specialist

    Há 7 dias

    Aveiro, Aveiro, Portugal Tn Portugal Tempo inteiro

    Social network you want to login/join with:Partner Marketing Specialist - TestRailClient: Idera, Inc.Location: PortugalJob Category: OtherEU work permit required: YesJob Reference:5fe1020ba430Job Views:4Posted:21.03.2025Expiry Date:05.05.2025Job Description:About TestRail: TestRail is the #1 test management platform, empowering QA, engineering, and...

  • Business Engagement Expert

    Há 7 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    Unleash Customer PotentialWe're seeking an experienced Lifecycle Marketing Lead to join our marketing team at Squarespace. In this role, you'll be responsible for developing lifecycle growth strategies that unlock customer potential. Your expertise will be invaluable in creating targeted communications, analyzing customer segments, and driving personalized...

  • Especialista Em Marketing

    4 semanas atrás

    Aveiro, Aveiro, Portugal Buscojobs Portugal Tempo inteiro

    O que procura nos candidatosExperiência em Vendas – Capacidade de vender soluções tecnológicas, serviços SAAS e fechar negócios.Marketing & Geração de Leads – Experiência com SEO, tráfego pago e prospecção digital.Interesse por Tecnologia – Conhecimento básico sobre tecnologia, cloud, backups e cibersegurança.Fluente em Inglês – Os...

  • Especialista Em Marketing

    2 semanas atrás

    Aveiro, Aveiro, Portugal Opticalbackup Tempo inteiro

    Experiência em Vendas – Capacidade de vender soluções tecnológicas, serviços SAAS e fechar negócios.Marketing & Geração de Leads – Experiência com SEO, tráfego pago e prospecção digital.Interesse por Tecnologia – Conhecimento básico sobre tecnologia, cloud, backups e cibersegurança.Fluente em Inglês – Os nossos clientes estão em...

  • Product Marketing Strategist

    Há 7 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    About the RoleSquarespace is seeking a highly skilled Product Marketing Strategist to drive growth and user success in non-US regions. As a key member of our product marketing organization, you will support stakeholders and business leads in driving growth and adoption of our products.Key ResponsibilitiesDevelop and execute cross-functional product launch...

  • Junior Marketing Analyst

    4 semanas atrás

    Aveiro, Aveiro, Portugal Canonical Tempo inteiro

    .Bring your data analytics and data mining skills to a unique team seeking to understand and shape the future of marketing technology.We are interested in technology adoption patterns, the respect of visitors' data and the use of open source in marketing.We are also interested in those marketing data analysts who are curious enough to embrace new...

  • Chief Marketing Officer

    3 semanas atrás

    Aveiro, Aveiro, Portugal Jordan Martorell S.L. Tempo inteiro

    En yuxus, estamos creando un movimiento más allá de la ropa, construyendo una comunidad y definiendo un estilo para los jóvenes de todo el mundo. Nuestra marca nace en 2018 en pleno corazón de Madrid, y desde entonces hemos ido evolucionando para adaptarnos a las necesidades de las nuevas generaciones.La innovación es uno de los pilares fundamentales de...

  • Digital Marketing Director

    Há 3 horas

    Aveiro, Aveiro, Portugal Phiture Tempo inteiro

    About UsPhiture is a dynamic organization that values innovation and excellence. We are committed to providing exceptional opportunities for our employees, allowing them to grow and thrive in their careers.The RoleWe are seeking an experienced marketing professional to join our team as a Marketing Manager. In this role, you will be responsible for developing...

  • Chief Marketing Officer

    3 semanas atrás

    Aveiro, Aveiro, Portugal Jordan Martorell S.L. Tempo inteiro

    En yuxus, estamos creando un movimiento más allá de la ropa, construyendo una comunidad y definiendo un estilo para los jóvenes de todo el mundo. Nuestra marca nace en 2018 en pleno corazón de Madrid, y desde entonces hemos ido evolucionando para adaptarnos a las necesidades de las nuevas generaciones.La innovación es uno de los pilares fundamentales de...

  • Digital Channel Performance Lead

    Há 4 dias

    Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

    Company Overview">">Boundlessfellows is a leading innovator in the field of marketing analytics and operations.">We are seeking a talented professional to lead our team and drive business growth through innovative solutions.">">Job Description">The Digital Channel Performance Lead will be responsible for powering our growth strategy and investments through...