Creative Strategist

Compensation: EUR 31800 - EUR 44000 - yearly

Company Description

At NIQ Consumer Panel Services, we’re committed to delivering the full view of shopper behavior to our clients. As businesses increasingly seek deeper insights to stay ahead, our Homescan panel data - capturing real shopper behavior - has never been more valuable.

Our Marketing team drives the growth of a B2C application (productivity/consumer services) with more than 0.5M paid leads per year across more than 20 countries and 12 languages. With an annual marketing budget of several million Euros, we’re seeking a Creative Strategist to ensure the performance of our acquisition campaigns. You’ll report directly to the Global Marketing & Recruitment Lead.

Job Description

Creative Strategist

Your main mission will be to boost creative innovation, transforming market insights into impactful campaigns that fuel growth. A crucial part of this role involves proactively integrating Artificial Intelligence tools and agents to accelerate testing, maximize ROI, and maintain our competitive edge. You’ll collaborate closely with media buyers, the Social Media Manager, country leaders and external content producers and agencies.

Key Missions

• Strategy & Insights: Analyze global creative best practices across Meta Ads, TikTok & Pangle Ads, Google, YouTube and GDN Campaigns, and DSP, adapting concepts to linguistic and cultural specificities; collaborate with media buyers to leverage data and identify creative optimization levers based on CPI and CPA performance.
• Leadership & AI Expertise: Present monthly creative results, create guides for AI integration in the creative process, and train marketing teams on automation and AI tools while serving as the internal reference for new technologies.
• Creative Conception & Production: Generate innovative concepts for Paid Ads, UGC & Influencers, and AI experiences using automation and AI tools for rapid prototyping, while fully managing the identification, recruitment, and handling of freelancers and/or external agencies for production.
• Launch, Testing & Optimization: Autonomously propose and allocate daily creative testing budgets, adjusting in real‑time based on ROAS, CPI & CPA with media buyers; as the lead of creative strategy, define and implement the A/B testing philosophy and process using AI scripts for continuous optimization.

Qualifications

• Experience: 3-5 years in creative strategy and performance marketing; essential in B2C mobile applications or performance-driven digital marketing for B2C products. Experience from branding agencies or B2B/irrelevant sectors is not suitable.
• Technical Skills: Proficiency with creative automation tools. In‑depth understanding and experience with social ads and their algorithms. Strong passion for AI with a strategic vision and a proven ability to learn and rapidly experiment with new generative AI/AI agent tools.
• Education: Bachelor's/Master's degree in Marketing, Communications, Digital, or equivalent.
• Soft Skills: Sharp analytical mind, strong technological curiosity, excellent project management skills, high autonomy in recruiting and managing external creative talent. Ability to lead and implement iteration and testing processes.
• Languages: Fluent English is essential. Another language (e.g., Spanish, German, French, Italian, Portuguese, Chinese) is a plus.

Additional Information

• Performance Translator— You can turn data insights into creative that converts
• Platform Master— You understand the nuances of creative across different ad channels
• Storytelling Scientist— You blend art and analytics to craft compelling campaign narratives
• AI Accelerator— You leverage artificial intelligence to enhance (not replace) creative thinking
• Design Director— You can guide visual execution without needing to do it all yourself

#Hybrid #Portugal #Lisboa

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion