Marketing Performance Analyst
2 semanas atrás
We want to be known for being the most dynamic, energetic and reliable company to operate in the market and, for that, we want to count on you.
If you're passionate about technology and want to work on the most relevant technology projects, then this ad could be for you
What you will be doing
Working closely with the Digital Marketing & Media community, and the Global & local Market Brand Teams. To develop skillsets to become best in class in digital marketing, by co-creating and implementing frameworks to drive global consistency around brand strategy, content creation, analytics & performance measurement.
Key responsibilities in the role includes:
Campaign Performance Analysis:
Analyze and monitor the performance of digital marketing campaigns across channels, including paid search, social media, email, and web. Evaluate media campaign sufficiency, ensuring appropriate budget allocation and optimal media mix. Identify and report on underperforming campaigns and recommend corrective actions.
Marketing Efficiency and Effectiveness:
Develop frameworks to assess the efficiency and effectiveness of marketing investments. Analyze return on marketing spend (ROMI) and provide recommendations to maximize marketing efficiency. Track customer acquisition costs (CAC) and lifetime value (LTV) to inform strategic marketing decisions.
Reporting and Insights:
Develop and maintain dashboards and reports to track key performance indicators (KPIs) and campaign ROI. Provide actionable insights to improve customer acquisition, engagement, and conversion rates. Present findings to stakeholders in a clear and actionable manner.
Testing and Optimization:
Collaborate with marketing teams to design and execute A/B tests and measure their impact. Optimize creative, targeting, and funnel strategies based on performance insights.
Data Integrity and Compliance:
Ensure data accuracy and integrity by auditing data sources and campaign tracking setups. Collaborate with the data and enterprise architecture teams to improve data consistency and alignment across marketing systems. Stay up-to-date on marketing analytics tools and emerging industry trends.
What we're looking for
Bachelor's degree in Marketing, Data Analytics, Mathematics, Statistics, or a related field.
5+ years of experience in marketing analytics or performance marketing.
Proficiency with analytics tools such as Google Analytics, Google Looker Studio and Power BI.
Strong knowledge of media and marketing platforms such as Google Ads and Meta Ads (other Ads tools is a plus).
Proven ability to measure media campaign sufficiency and marketing efficiency metrics.
Excellent data visualization and storytelling skills.
Experience with A/B testing and campaign optimization.
Strong attention to detail and problem-solving skills.
Benefits
22 days of annual vacation leave (+ 3 additional days on us)
Career progression opportunities
Health insurance
Team building activities
Boost IT. Doing IT. Better
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