Marketing Performance Analyst

2 semanas atrás


Lisboa, Lisboa, Portugal Boost IT Tempo inteiro
Boost IT is a Portuguese technology consultancy company, we are integrated into one of the most entrepreneurial groups in Portugal, with investment in more than 30 companies.
We want to be known for being the most dynamic, energetic and reliable company to operate in the market and, for that, we want to count on you.
If you're passionate about technology and want to work on the most relevant technology projects, then this ad could be for you

What you will be doing
Working closely with the Digital Marketing & Media community, and the Global & local Market Brand Teams. To develop skillsets to become best in class in digital marketing, by co-creating and implementing frameworks to drive global consistency around brand strategy, content creation, analytics & performance measurement.

Key responsibilities in the role includes:
Campaign Performance Analysis:

Analyze and monitor the performance of digital marketing campaigns across channels, including paid search, social media, email, and web. Evaluate media campaign sufficiency, ensuring appropriate budget allocation and optimal media mix. Identify and report on underperforming campaigns and recommend corrective actions.
Marketing Efficiency and Effectiveness:

Develop frameworks to assess the efficiency and effectiveness of marketing investments. Analyze return on marketing spend (ROMI) and provide recommendations to maximize marketing efficiency. Track customer acquisition costs (CAC) and lifetime value (LTV) to inform strategic marketing decisions.
Reporting and Insights:

Develop and maintain dashboards and reports to track key performance indicators (KPIs) and campaign ROI. Provide actionable insights to improve customer acquisition, engagement, and conversion rates. Present findings to stakeholders in a clear and actionable manner.
Testing and Optimization:

Collaborate with marketing teams to design and execute A/B tests and measure their impact. Optimize creative, targeting, and funnel strategies based on performance insights.
Data Integrity and Compliance:

Ensure data accuracy and integrity by auditing data sources and campaign tracking setups. Collaborate with the data and enterprise architecture teams to improve data consistency and alignment across marketing systems. Stay up-to-date on marketing analytics tools and emerging industry trends.

What we're looking for
Bachelor's degree in Marketing, Data Analytics, Mathematics, Statistics, or a related field.
5+ years of experience in marketing analytics or performance marketing.
Proficiency with analytics tools such as Google Analytics, Google Looker Studio and Power BI.
Strong knowledge of media and marketing platforms such as Google Ads and Meta Ads (other Ads tools is a plus).
Proven ability to measure media campaign sufficiency and marketing efficiency metrics.
Excellent data visualization and storytelling skills.
Experience with A/B testing and campaign optimization.
Strong attention to detail and problem-solving skills.

Benefits
22 days of annual vacation leave (+ 3 additional days on us)
Career progression opportunities
Health insurance
Team building activities

Boost IT. Doing IT. Better

  • Lisboa, Lisboa, Portugal Jobtome-All Tempo inteiro

    Job DescriptionAt Jobtome-All, we are looking for a talented Performance Marketing Analyst to help us drive our marketing strategy forward. As a key member of our team, you will be responsible for analyzing marketing campaign performance and providing actionable insights to optimize our marketing efforts.About the RoleThis is an exciting opportunity for...


  • Lisboa, Lisboa, Portugal Ace Of Performance Tempo inteiro

    About the Role: As a Digital Campaign Manager at Ace Of Performance, you will be responsible for driving the success of our international campaigns. This role involves developing and implementing effective marketing strategies, analyzing campaign performance, and collaborating with the team to brainstorm innovative ideas.Responsibilities: * Develop and...


  • Lisboa, Lisboa, Portugal Boost It Tempo inteiro

    Job Title: Digital Marketing AnalystWe are looking for a skilled Digital Marketing Analyst to join our team at Boost IT, a Portuguese technology consultancy company.About the Role:This is an exciting opportunity to work on the most relevant technology projects and develop skillsets in digital marketing by co-creating and implementing frameworks to drive...


  • Lisboa, Lisboa, Portugal Jobtome-All Tempo inteiro

    Company OverviewJobtome-All is a dynamic and innovative organization seeking a highly skilled Digital Marketing Performance Analyst to join our team in Lisbon, Portugal.Our ideal candidate will be responsible for analyzing and optimizing digital marketing campaigns to maximize performance and ROI.The role is perfect for a data-driven professional with strong...


  • Lisboa, Lisboa, Portugal MKTALENT Tempo inteiro

    We're looking for a Marketing Performance Analyst to join our team in Lisbon and contribute to our marketing success.Main Responsibilities:Supporting the development and implementation of marketing campaigns;Collaborating with Marketing Managers and stakeholders on campaign analysis and optimization;Utilizing existing campaign management tools for workflow...


  • Lisboa, Lisboa, Portugal Ace Of Performance | Group Tempo inteiro

    At ACE Of Performance | Group, we're passionate about delivering exceptional results through innovative marketing strategies. As a Digital Marketing Intern, you'll play a key role in creating and optimizing dynamic campaigns for our global partners. Your strong analytical and creative skills will enable you to monitor campaign performance, identify areas for...


  • Lisboa, Lisboa, Portugal Boost It Tempo inteiro

    Boost IT is a Portuguese technology consultancy company, integrated into one of the most entrepreneurial groups in Portugal, with investment in more than 30 companies.We want to be known for being the most dynamic, energetic, and reliable company to operate in the market and, for that, we want to count on you.If you're passionate about technology and want to...


  • Lisboa, Lisboa, Portugal Boost IT Tempo inteiro

    Boost IT is a Portuguese technology consultancy company, integrated into one of the most entrepreneurial groups in Portugal, with investment in more than 30 companies.We want to be known for being the most dynamic, energetic, and reliable company to operate in the market and, for that, we want to count on you.If you're passionate about technology and want to...


  • Lisboa, Lisboa, Portugal Tripadvisor Llc Tempo inteiro

    Tripadvisor Llc is the web's leading travel information site. We use cutting-edge machine learning techniques to create systems that influence the travel decisions of millions of people per day. As a Senior Data Scientist/Machine Learning Scientist, you will be part of a dynamic and fast-paced team that is dedicated to driving business growth through...


  • Lisboa, Lisboa, Portugal Ace Of Performance | Group Tempo inteiro

    Ace Of Performance | Group is seeking a skilled Digital Campaign Manager to join our team. As a key member, you'll be responsible for creating and optimizing dynamic campaigns that drive business growth.About the CompanyWe're a young and self-made international company with a strong focus on innovation and excellence. Our team is made up of dynamic...


  • Lisboa, Lisboa, Portugal Enkonix LP Tempo inteiro

    About the Role:As a Sales and Marketing Performance Analyst, you will be responsible for analyzing and interpreting data related to sales and marketing performance at Enkonix LP. You will use your analytical skills to identify trends, opportunities, and challenges, and provide insights and recommendations to the sales and marketing teams to optimize their...


  • Lisboa, Lisboa, Portugal Blu Selection Tempo inteiro

    **Job Description**">We are seeking a highly skilled Marketing Optimization Analyst to join our team in Lisbon, Portugal. As a key member of our team, you will be responsible for optimizing our marketing efforts, analyzing data, and developing effective marketing strategies.Your primary responsibilities will include:Implementing optimization solutions to...


  • Lisboa, Lisboa, Portugal TripAdvisor LLC Tempo inteiro

    About This Role: TripAdvisor is looking for a skilled Data Scientist II to join our Performance Marketing team. As a data scientist, you will use machine learning and statistical techniques to drive business outcomes. You will work with data engineers, product managers, and analysts to design and deploy models that meet business needs. You will also have...


  • Lisboa, Lisboa, Portugal Boost It Tempo inteiro

    .Boost IT is a Portuguese technology consultancy company, we are integrated into one of the most entrepreneurial groups in Portugal, with investment in more than 30 companies.We want to be known for being the most dynamic, energetic and reliable company to operate in the market and, for that, we want to count on you.If you're passionate about technology and...


  • Lisboa, Lisboa, Portugal TN Portugal Tempo inteiro

    Benefits">We offer a comprehensive benefits package, including:">Health Insurance & Life Insurance & Family Plan (Spouse and Children)Relocation package: refund of up to 2000 euros with the first payslip, assistance in finding accommodation, support in obtaining NIF (Portuguese tax number) and NISS (required for residence permit)Meal allowance: 7.63 € per...


  • Lisboa, Lisboa, Portugal Tripadvisor Llc Tempo inteiro

    Performance Marketing Specialist Job SummaryWe're looking for a highly skilled Data Scientist II to join our performance marketing team. As a key member of this team, you will be responsible for developing and deploying machine learning models that drive business results.Key responsibilities include:Applying machine learning models to solve a variety of core...


  • Lisboa, Lisboa, Portugal TN Portugal Tempo inteiro

    We're looking for an experienced software engineer to join our Performance Marketing team in Lisbon, Portugal. As a senior backend developer, you will be responsible for developing and maintaining the backend infrastructure for our performance marketing campaigns.Responsibilities:Design and develop scalable and efficient software solutionsWork closely with...


  • Lisboa, Lisboa, Portugal Jobtome-All Tempo inteiro

    About XLNC MediaXLNC Media is a cutting-edge digital marketing agency that specializes in providing innovative and effective marketing solutions. Our team is passionate about delivering exceptional results and driving business growth.Job DescriptionWe are seeking a talented Marketing Analyst to join our team. As a Marketing Analyst, you will be responsible...


  • Lisboa, Lisboa, Portugal +351 Tempo inteiro

    We are seeking an e-commerce performance manager to join our team at +351 in Lisbon. This person will play a key role in driving online sales through effective analysis and execution of growth strategies.Main responsibilities include:Analyzing online sales data to identify trends and areas for improvementManaging online marketing campaigns to increase brand...

  • Marketing Insights Analyst

    1 semana atrás


    Lisboa, Lisboa, Portugal Boost It Tempo inteiro

    **Job Summary**We are seeking a Marketing Insights Analyst to join our team at Boost IT. As a Marketing Insights Analyst, you will work closely with our Digital Marketing & Media community and the Global & local Market Brand Teams. Your primary responsibility will be to develop skillsets to become best in class in digital marketing by co-creating and...