Email Marketer
2 meses atrás
For which tasks (responsibilities)? Working with the product and communications teams to develop and execute strategic email marketing plans and strategies
Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails
Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations
Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives
Your tasks: Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis
Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action
Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour
Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates
Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click through rates, conversions and ROI
Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement
What kind of professional are we looking for? A bachelor's degree in marketing, communications or a related field
2+ years of experience as an email marketer or a marketing role
Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance
Proficiency in email marketing platforms such as Mailchimp
Proficiency in data analysis and reporting using tools
Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights
Creative thinking and the ability to develop engaging email content
Strong attention to detail and organizational skills
Why do we enjoy working here? Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base
Flexible working schedule
Remote job
Vacation days
Competitive salary
Healthcare insurance after completing the probation period
Bonuses based on the results of work
Paid conferences, training (including language courses), and workshops
Participation in charity projects
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