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The Product Manager - Radiology at Unilabs is responsible for managing the product portfolio for the Radiology business unit. This includes developing and implementing strategies to drive product growth, ensuring the product offerings meet customer needs and market demands, and managing the entire product lifecycle.
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Understand market needs based on global strategy / FFU / research:Gather countries inputs on product priorities (FFU)Lead global product market researchCreate global Campaigns & Value propositions:Define global disease journey's priorities for B2BDefine global toolkit deliverables for B2B and B2C/DTCCreate toolkit assets and contentDefine the global value proposition of Radiology for B2BWinning Global 'Ignite' portfolio:Define global ignite portfolio for DTC & B2B. Define product innovation masterplanLead the business case for new product innovationDeploy / train local teams on:New global CampaignNew value propositionNew Product launchesTracking / results: Track results on Campaigns & product launchesCompetitive intelligence:Be up to date on offering from competitors across markets
Requirements
Partner with local markets (interpersonal skills)Market research (agency support covers gap)Understand product/diseases (technical knowledge)Define key deliverables for B2B (experience in B2B)Content creation as medically compliant as possible (technical knowledge)Deep understanding on Doctor's needs (Radiology experience, sales experience)Understand product/diseases (technical knowledge)Built a business plan with multifunctional team (analytical, writing, interpersonal, planning & organization skills)Deep understanding on Doctor's needs (Radiology experience, commercial team experience)Deployment or training local teams (technical knowledge, presentation skills)Technical content to be shared with local teams (technical knowledge)Analyse results & get valuable insights (analytical skills)Understand Radiology product details & differences (technical knowledge)Background: biology / biochemical/ biomedical- someone that understand our products (not medical as we do not want to create a parallel medical team)Experience in B2B and/or sales relationship with practitionersExperience on building contentExperience on deployments or team trainingExperience in Radiology is essentialHigh level of English
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