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Bi & Market Insights Specialist

2 meses atrás

Lisboa, Portugal Nestle Operational Services Worldwide Sa Tempo inteiro

RESUMO DA POSIÇÃO
Local: Linda-a-Velha, Portugal Regime Híbrido
Empresa: Nestlé Nespresso
Full-time
Formação académica superior em Matemática/Estatística/Econometria/Marketing Quantitativo
3-5 anos de experiência em Data Mining/CRM/Marketing Direto
A OPORTUNIDADE
A história da Nespresso começou com uma ideia simples, mas revolucionária: permitir que qualquer pessoa crie a chávena perfeita de café expresso. Desde 1986, a Nespresso redefiniu e revolucionou a forma como milhões de pessoas desfrutam do seu café expresso.
Procuramos um BI & Market Insights Specialist para integrar a equipa de Marketing do negócio da Nespresso, fornecendo insights para melhorar a experiência do consumidor e os resultados comerciais.
A equipa de Marketing é dinâmica, com várias áreas de intervenção. Junta-te a esta equipa e vem conhecer a Nestlé
O QUE VAIS FAZER …

Recolher, combinar e traduzir dados sobre o comportamento de clientes, consumidores, potenciais clientes, mercado e concorrência, nos ramos B2C e B2B;

Atualizar, limpar, otimizar e enriquecer as bases de dados com todos os dados internos e externos;

Executar análises (ad hoc) sobre a segmentação para canais B2C e B2B, regiões e canais de vendas, de forma reativa e proativa;

Desenvolver modelos de previsão para gerar insights de longo prazo;

Traduzir insights em recomendações acionáveis, por todos os departamentos, para todas as iniciativas de negócio, nomeadamente para a estratégia de customer journey e gestão de campanhas;

Alinhamento com os vários stakeholders;

Dar suporte na análise de Dashboards e Reporting de forma a garantir o cumprimento dos KPIs e targets definidos para a marca;

ÉS QUEM PROCURAMOS?

Formação académica superior em Matemática/Estatística/Econometria/Marketing Quantitativo

Mínimo de 3-5 anos de experiência em Data Mining/CRM/Marketing Direto;

Experiência comprovada em gestão de projetos;

Conhecimento de SPSS/SAS/SAP ou software estatístico similar, e de Cognos/SQL/Power BI/Nyame ou outra ferramenta de consulta de dados;

Domínio de Excel

Experiência com software geoanalítico (Regiograph, Mapinfo, etc.) é valorizada;

Capacidade analítica e espírito crítico;

Gosto e capacidade para trabalhar em equipa;

Domínio do inglês (mandatório).

Capacidade de adaptação, energia e proatividade.

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