Ua Manager

What are you working on? The name of the project(s): Star Merge At what stage of the project(s)? Soft-launch Genres: Casual Platforms: Mobile, iOS, Android For which tasks (responsibilities)? Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Facebook Ads, Google Ads, and video networks;
Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals;
Analyze campaign performance data to optimize ROI and LTV, utilizing tools like AppsFlyer for effective tracking and reporting;
Conduct competitive analysis to monitor competitor activity in UA and identify growth opportunities;
Identify and test opportunities with new partners and channels, owning relationships with them;
Collaborate with the Creative Department on creative production to ensure alignment with UA strategies;
Work closely with Product and Creative teams to coordinate efforts and share feedback, contributing to operational efficiency;
Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy;
Contribute to UA budget allocation and forecasting, ensuring efficient resource utilization to achieve desired user acquisition goals.
What kind of professional are we looking for?2+ years of proven experience in user acquisition for mobile games;
Fluent proficiency in the English language, both spoken and written;
Deep understanding of the most effective practices and methodologies in user acquisition;
Proven track record of managing successful user acquisition campaigns and achieving growth targets;
Proficiency in user acquisition analytics tools such as AppsFlyer;
Strong proficiency in data analysis and crafting comprehensive reports;
Previous involvement in A/B testing and conducting experiments within user acquisition;
Familiarity with various mobile ad platforms, networks, and channels (experience with video networks is a plus);
Experience working with IAP monetization models;
Ability to collaborate effectively with cross-functional teams;
Strong communication and interpersonal skills.
What are the conditions and bonuses? Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project;
5 sick days, 28 calendar days of vacation;
Working in a team of talented and passionate professionals, with the ability for fast growth in professional terms;
Five days full-time, flexible working hours.
The selection process 1st Interview
Test Task
2nd Interview