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Head Of Growth
2 meses atrás
.The role of Head of Growth at CanonicalCanonical has provided developers with open source solutions since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We're on the lookout for a Head of Growth to join our team and execute on our growth hacking strategy. As a team, we are interested in technology adoption patterns, the respect of visitors' data and the use of open source in marketing.The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.The Marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you.This role reports to the VP of Marketing.Location: Our company largely works from home, this role can be based in the Europe, Middle East and Africa time zones. What your day will look like Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology. Design, implement and operate Canonical marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress). Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs and customer retention. Develop and track OKRs and conversion rates across the marketing and revenue funnels. Optimise lead scoring, lead flow and cadences to increase conversion rates across marketing and sales. Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition. Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting and channel exploration. Ensure marketing data cleanliness and completeness through data governance policies and management practices. Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB) and expertise
