Social Media E Performance Marketing Manager
2 meses atrás
Descrição da vaga
Principais Responsabilidades:
Estratégia de Social Media
Desenvolver e executar estratégias de conteúdo para redes sociais (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.) alinhadas com os objetivos da marca e negócios;
Monitorizar tendências e insights de social media para otimizar a presença online da marca;
Gerir crises e feedbacks nas redes sociais de maneira eficiente;
Gestão em Paid Media
Planear, executar e optimizar campanhas pagas em plataformas como Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads e outras.
Gerir orçamentos, garantindo uma alocação eficiente dos recursos para maximizar o retorno.
Análise e Relatórios de Performance
Acompanhar e analisar KPIs (ROAS, CTR, CPC, CPM, CPA, etc.) para medir o sucesso das campanhas;
Preparar relatórios de desempenho mensais e trimestrais com insights para melhorar continuamente a estratégia de marketing;
Usar ferramentas para recolha e interpretação de dados;
Ajuste de campanhas em tempo real;
Gestão de Audiência e Segmentação
Definir segmentações de público-alvo para campanhas orgânicas e pagas;
Criar e monitorizar personas de clientes e funis de vendas para garantir campanhas direcionadas e eficientes;
Colaboração e Alinhamento de Equipa
Colaborar com a equipa de design e criação para desenvolver conteúdos visuais e de texto impactantes para campanhas;
Trabalhar com a equipa para garantir que as campanhas estejam alinhadas com as estratégias de aquisição e retenção de clientes;
Crescimento Orgânico e Pago
Desenvolver estratégias para aumentar o crescimento orgânico nas redes sociais, incluindo parcerias, campanhas de influenciadores e conteúdo viral;
Integrar campanhas pagas com esforços orgânicos para uma estratégia de marketing mais completa;
Competências Comportamentais:
Criatividade;
Pensamento estratégico com foco em resultados;
Capacidade de resolução de problemas;
Organização e atenção aos detalhes;
Colaboração e habilidade de trabalhar em equipa;
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