Senior Marketing Data Analyst

2 semanas atrás


Lisboa, Lisboa, Portugal Grabjobs Tempo inteiro

.Social network you want to login/join with:Senior Marketing Data Analyst - Lisbon, LisboaClient:Location: Lisboa, PortugalJob Category:OtherSalary: $0-0/monthlyEU work permit required:YesJob Views:4Posted:21.02.2025Expiry Date:07.04.2025Job Description:PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud.PagerDuty is looking for a strategic driven analyst to correlate goals to key performance indicators (KPIs), ensure tracking is set up to report and analyze, set up automated Tableau dashboards, and provide collaborative insights to internal stakeholders for performance reporting and optimization.Reporting to the Director of Marketing Analytics, you will work with key stakeholder groups on the global marketing team on KPI and goal mapping enablement, data driven recommendations, create dashboards, and insights.
This role will increase the data driven acumen and maturity of marketers through enablement and data availability.
You will also work on analytics department initiatives like advanced analytics, genAI, and agentic AI to power insights and self-serve capabilities.You speak the language of marketers as well as data engineers, translating business questions into technical requirements.
You provide simple, easy-to-digest reports and insights that will help our global marketing team drive more leads, pipeline and revenue, while keeping an eye on ROI.You possess a natural inquisitiveness, adapt well to uncertainty, and demonstrate strong organizational skills.
Your ability to work independently and consistently produce excellent results makes you highly reliable.
You excel at setting clear priorities and conveying ideas effectively.
While you maintain a professional approach to your responsibilities, you bring a balanced perspective and lighthearted attitude to the workplace.Key Responsibilities:Lead with a strategic mindset of overall goals and KPIs in tracking, reporting and analysis.Infuse data storytelling into insights and presentations of analysis.Tying marketing initiatives to down funnel metrics (closed/won, pipeline).Take analytics ownership of front-end tracking & reporting.
Work with web developers to ensure proper & adequate front end tracking on all website features, and take an active role in identifying & resolving tracking gaps.
Provide stakeholders with dashboards and reports on website engagement & performance, and identify key insights & opportunities for website enhancement.Analyze dashboards, provide insights and recommendations to stakeholders.
See through recommendations and how that impacted performance.Conduct ad-hoc investigations analyses and provide data-based insights & recommendations to digital & web marketers.Support senior analytics staff in digital marketing tracking, data connection, and reporting needs.Actively participate in a collaborative analytics team


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