Ecommerce Specialist

2 meses atrás

Lisboa, Portugal Nestlé Sa Tempo inteiro

POSITION SNAPSHOT Location: Lisbon, Portugal
Company: Nespresso Portugal
Full-time
POSITION SUMMARY Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. To integrate Nespresso's business, we are looking for an eCommerce Specialist. Your main mission will be to manage the day-to-day content related activities of the digital channels (Website, Mobile App, etc).
A DAY IN THE LIFE OF AN ECOMMERCE SPECIALIST Manage digital boutiques content to drive sales and leads Update the content management system (set-up, test and activate) with the latest content (copy and visuals) for both global and local campaigns, as per OP guidelines;Ensure the product catalogue and services are updated and the product descriptions are consistent from one digital platform to the other (including mobile and web site), in all available languages;Ensure all visuals are up to date, web optimized and cleared from a digital rights prospective;Edit and update existing digital material (banners, web pages) to gain agility in managing digital assets, aligned with HQ guidelines.Optimize the user experience to increase conversion Liaise with eCommerce coordinator and Digital Marketing Manager to ensure a seamless experience and optimized purchasing path from call-to-actions to landing pages (including search optimization - SEO);Define and implement all eMerchandising activities as aligned with the eCommerce Coordinator;Ensure the implementation of e-personalization local activities, as well as AB tests to optimize and drive a best-in-class B2B customer experience & performance.Own the day-to-day back-end management of digital boutiques (drive business continuity) Ensure a fast, updated, bug free user experience, following International eBusiness guidelines;Liaise with local IT manager to follow-up on test and/or production incidents monitored on digital boutiques;Escalate any major issue affecting conversion rate, new customer's activation or availability of the products or the platforms;Run Market Acceptance Tests (both front-end and back-end) in coordination with local IS/IT stakeholders for all digital boutiques as per OP plan;Ensure all error codes displayed on digital boutiques are understandable and prevent customers from calling the CRC or coffee specialists to manually process orders;Liaise and drive a proactive alignment of all new launches and relevant initiatives in the B2B websites with local relevant teams and stakeholders (Commercial, Marketing, IS/IT, CRC and Operations).Contribute to the best-in-class customer experience objective Manage campaigns integration, new features implementation and platform roll-out;Monitor digital technical trends, new features and/or technology to stay on top of digital innovation.WHAT WILL MAKE YOU SUCCESSFUL 2 years' experience in webmastering/ eCommerce platforms management (including mobile) - ideally but not mandatory;Experience in Website running (Content Management, Merchandising, A/B testing & personalization);Experience in SEO optimization;Understanding of the online acquisition activities and their impact on eCommerce sites is a plus;Deliver web-ready marketing materials based on predefined specifications & creatives is a plus;Accuracy, reliability & vigilant attention to detail;

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